Dirk Poschenrieder

I'm in charge of Havas Consumer Health Germany, Havas' newest offering. A brand new full-service agency dedicated exclusively to consumer health and wellness.

Leading the German operations of Havas Health & You with full P&L responsibility for HAVAS LIFE DÜSSELDORF and RED HAVAS HEALTH. HAVAS LIFE DÜSSELDORF is a full service health communication agency and RED HAVAS HEALTH, the latest service offering from Havas Health & You, is a pure health PR agency and the global Merged Media micro-network specialized in earned, social and experiential storytelling with content and data at the heart.

TERRITORY arose out of the fusion of Medienfabrik Gütersloh and Corporate Editors and is a Bertelsmann company. In my current role I’m in charge of our Health Business Unit. It's my responsibility to build up and expand our business with defining and implementing a strategy, recruiting, marketing and new business activities.

I had the following duties: Working with the client team, help define scope and recommended approach for major digital projects | Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads and clients | Help guide clients in defining their digital vision | Play an active role in client acquisition and new business presentations | Due to the fact that Publicis decided to close our office in Germany I was forced to search for a new (professional) home.

Helping brands building their digital strategy, by listening to customers needs and understanding the digital landscape. Responsible for the Digital Communication for three Therapeutic Areas (Neuroscience, Oncology & Infectious Diseases). Working together with the Digital Marketing Team EMEA on several projects. Wining the First Customer Orientation Award EMEA 2012: Gold in the category company loyalty for "German Hepatitis C Adherence Program".

Responsible for Sales & Marketing for Digital Marketing Solutions in Europe. SALES : Direct Sales in GSA and Responsibility for our Salesforce and for our Partner. Clients have been F500 COMPANIES like Lufthansa, Daimler, BMW, Porsche, Volvo and Google, but also AGENCIES like Publicis, TBWA, BBDO and Wunderman. MARKETING : Responsibility for the formulation, implementation and execution of our marketing strategy like Direct Mail, Digital Marketing, Fairs, Lectures, Newsletter, Advertisement and PR.

Several Roles in Marketing & Sales (from new to old): - PreSales Consultant Direct Marketing - Key Account Manager Automotive [Daimler AG] - Dialogue Consultant [for Pharmaceutical Companies like Bayer Healthcare, Klosterfrau, Madaus] - Marketing Manager [Global Headquarter in Bonn] - Consultant