Douwe Hilarius

While looking for a new full time opportunity, temporary projects in Marketing, Brand & Communications supporting start-ups in their go to market fase.

I led a team of ten within the marketing & product management department, overseeing FPT Industrial’s global marketing, public relations and institutional relations activities. In addition to developing and executing effective and quantifiable campaigns, my team was responsible for media relations, the company’s presence at trade shows, sponsorship agreements, Corporate Identity and marketing programmes.

Beyond my role as director marketing & communications I also undertook the additional responsibility of creating and running a department dedicated to sustainability within the company to promote corporate welfare. This covered both the creation and implementation of sustainability initiatives as well as handling all relevant communications.

Within CNH Industrial Group (created from the merger of Fiat Industrial and CNH Global in September 2013 and quoted on the New York and Milan stock exchange), FPT Industrial's shareholder, I controlled the varied digital marketing activities, and ensured all material produced across the group met Corporate Identity guidelines.

Directing a team of eight, I successfully oversaw all marketing communication activities relating to the Lamborghini brand and associated budget. This included brand strategy development, Corporate Identity, advertising, production of material, Lamborghini’s web presence, trade shows and consumer experiences.

In September 2009 The Lamborghini Museum was added to my responsibility. It encompassed not only the daily running of the museum, but also all factory visits.

From the initial concept, I was responsible for the creation and management of a new one-make racing series; sponsor liaison, hospitality management, VIP coordination, press events, supplier coordination, reporting and budget management. During the races I also took up the role as Team Manager of Lamborghini’s own racing team with 2 cars.

In this role, I managed every aspect of Iveco’s events and exhibitions, working with internal and external stakeholders on logistics and communications for a range of events taking place around the world. I was responsible for leveraging a four-year sponsorship agreement with New Zealand’s All Blacks Rugby Union team from November 2006.

Worldwide and for all Iveco brands (Iveco Commercial Vehicles; Irisbus; Iveco Motors; Astra; Iveco Magirus FireFighting; Iveco Defense) following responsibilities: - International exhibitions (stands from 100 m2 to over 5.000 m2) - National fairs through corporate governance - International conventions, commercial launches, press conferences and other events (both brand related and institutional) - Audio, video and photographic material - Budget management - Coaching of 3 persons

Following responsibilities within the Iveco for Belgium - Netherlands - Luxemburg : - B2B communication - Corporate communication - Product marketing communication - Image management - Direct mailings - Press relations & PR - Advertising management - Sales promotion - Event & exhibition management - Website - Strategic communication planning - Budget management - Coaching of 1 person - Internal communication (employee magazine)

Product Marketing Manager for Iveco’s medium and heavy range in the Benelux area: - Pricing - Technical Specifications - Positioning - Product Launches - Product Training - Product definition within the market

Various functions in marketing, sales & homologation

Insurance & Mathematics