Dwimayu Budinastiti

Requirements Gathering & Analysis Lead system Implementation & Integration in region : leaded implementation of Akeneo Product Information Management (PIM)and partner with IT teams to design system integration requirements between SAP ERP, Akeneo PIM, Azure, Adobe Commerce, and Vendavo Agile Methodologies & Project Management: manage product backlog in JIRA and prioritizing based on business value, technical dependencies Data Analysis & Business Intelligence

Conversion Rate Optimization: Responsible for upper-funnel conversion rate, achieving 22% yoy improvement with content placement and AB testing Product Catalog Management: Managed product taxonomy and navigation structure for 10,000+ products on ikea.it Cross-Functional Collaboration: Collaborated with SEO, Content team, and Sales for product discoverability Internal Search Optimization KPI Tracking: Measured and reported on online merchandising performance metrics weekly

Conducted user research and usability, testing for German clients, created user personas and customer journey maps. Presented research findings to stakeholders

Team Leadership: Recruited, built, and optimized content team of 4 members Digital Strategy: Set goals and created content strategy and community engagement aligned with business objectives, contributing to 150% revenue growth over 3 years Budget & P&L Management: Oversaw campaign expenses, revenue tracking, and managing annual budget of €60K+ Performance Marketing: for Google Adwords, Google Display Network, Mailchimp email marketing, FB/Instagram Advertising E-commerce Growth: scaling to 130+ merchants

Grade: 1.5 (102/110) Activities and societies: Program to build innovative businesses and strategies through product service system design with courses such as: - Innovation management : deploying creative capabilities in innovation process for company sustainability - Design thinking : creative process for addressing strategy in user-centered design to solve the business problem by including diverse team members

Grade : 2.3 (3.12/4.0) Specialization in Interior Architecture, Engineering Faculty Relevant Coursework: Project Management, Systems Thinking, Technical Documentation