Ean Soh

• Led a team of 4 line managers and 20 sales professionals (inbound/outbound sales, pre-sales, customer success, and sales operations) • Developed and executed sales strategies, resulting in a 200% increase in average order and increased B2B unit revenue distribution to 70% • Spearheaded the implementation of an outbound sales team, as well as automation and process improvements • Collaborated with cross-functional teams to align on strategic objectives

• Managed a team of 2 managers and 5 individual contributors in sales operations and enablement, increasing data capturing and accuracy • Designed and implemented go-to-market strategies in penetrating APAC market • Led the implementation of Salesforce, enhancing sales efficiency and handover process throughout the sales cycle between sales teams • Aligned sales operations with HR, finance, and marketing teams, streamlining cross- department collaboration

• Managed a global team of 10 sales development representatives (SDRs) both inbound and outbound, promoting better collaboration with account executives and account managers • Refined sales playbooks and pitches tailored to various target markets. • Recruited and onboarded new SDRs • Increased outbound sales performance by implementing new sales tools (Outreach, Zoominfo, Cognism) • Led the outbound lead generation initiatives with Growth team and increased hot leads generated to the team

• Led Salesforce integration and configuration projects, improving communication between all tools • Defined and scaled lead assignment and sales handoff processes, improving lead generation and streamlining lead generation efforts • Managed cross-department projects, collaborating with sales, marketing, and customer success teams • Designed the commission structure for sales development representatives (SDRs) and account executives

• Led a team of 12 lead generation professionals, increasing weekly lead generation by 200% per person • Implemented market and vertical penetration strategies, increasing potential target markets for sales development representatives (SDRs)

• Built target lists and identified key contacts, generated 50 leads per week • Collaborated with sales development representatives (SDRs) to targeted market strategies

• Developed the European market, onboarding 15+ hotels without marketing support • Managed end-to-end sales cycles