Eduardo Marchetti

Responsible for International B2B events. Direct responsible for the Automec, the biggest and most important Automotive Aftermarket event in Latin America. Catapulted Automec to LatAm's largest and global top 4 (Aftermarket), driving +81% revenue growth and securing "Mega event" status. Achieved record metrics (visitors, revenue, NPS +11%). Pioneered innovative experiential activities and launched the successful "Top Frotas" event, delivering exceptional visitor satisfaction and business performance.

Strategic Product & Marketing Executive with over 18 years of progressive leadership within the Volkswagen Group, advancing from Analyst to Head of Product Marketing. Drove significant market share gains and volume growth across diverse product portfolios (hatches, sedans, pickups, high-end vehicles) in Brazilian and global markets. Expert in Product Lifecycle Management (PLM), market analysis, and cross-functional leadership, consistently translating strategic vision into tangible business outcomes.

Responsible for the complete line-up of locally produced cars in Volkswagen do Brasil. • New products and current line-up’s strategical management; • Product actions’ definition in short, medium and long terms.

Responsible for: New Passat NMS for chinese market, Passat B8 Project (Sedan, Station Wagon, Alltrack), MQB/B Plattform, PHEV (Plug-in Hybrid). • International business strategy, product, content and positioning management; • Pricing, volume plan and marketing research support; • Market trends and customer analysis; • Business Case management - Negotiation with technical areas, Sales and Finance aiming economical feasibility for current/new projects.

• Responsible for new products’ coordination and development. New Saveiro and Amarok. • New products and current line-up’s strategical management; • Product actions’ definition in short, medium and long terms.

Company called Volkswagen Caminhões & Ônibus (Truck & Bus) - Brasil • Market analysis and support for the truck families: Volkswagen Delivery, Worker and Constellation, from 5ton to 45ton payload; • Active participation in the Volkswagen mid/heavy truck Constellation market launch.

• Responsible for the VW Fox family development and positioning, since first product evaluation until market introduction. • Responsible for the VW22X Family’s (Gol, Parati and Saveiro) lifecycle planning.

• Responsible for market research standards definition and analysis focused in field problems and customer satisfaction.

MBA in Marketing and Marketing management

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