Ekaterina Lobach

Developing a business development strategy (new markets, new business directions). Creating new ideas for new products and services (web and mobile applications). Researching demand for new products and services. Competitor research. Preparing sales kits for supporting sales. Content management (creating newsbreaks). SMM. Coordinating marketing projects from start to finish. Preparing a marketing plan, budgeting of expenses for promotion, effectiveness.

Developing a marketing strategy and plan, budgeting of expenses for promotion, effectiveness analyzing. Planning, directing, and coordinating marketing efforts. Building a department from scratch. Competitor research. Developing websites. Preparing sales kits for supporting sales. Content management (creating news feeds). SMM Supporting loyalty customer program. Coordinating marketing projects from start to finish. Coordinating partnership programs with vendors: Microsoft, Oracle, IBM.

Evaluating and developing marketing strategy and marketing plan. Planning, directing, and coordinating marketing efforts. Researching demand for new products and services (creating new ideas). Presentations and other sales kits for supporting sales. Organizing thematic seminars (content, location, invitation of opinion leaders for speeches, an invitation campaign, telemarketing, press releases, video news, etc.) Coordinating partnership programs with vendors: SAP, Kofax, OpenText.

Developing marketing strategy (analyzing 1C development and delivery market, competitor research, identifying potential customers, building brand awareness and positioning). Planning, directing, and coordinating marketing efforts. Developing 4 websites. Advertising campaigns. SMM. PR. Brand book. Preparing presentations and other sales kits for supporting sales. Developing a marketing plan, budgeting of expenses for promotion, effectiveness analyzing. Coordinating partnership programs with vendor 1C.

Developing a marketing plan, budgeting of expenses for promotion and preparing weekly effectiveness reports (site traffic, conversion, LTV, ARPU, revenue). Materials for point-of-sale communication stores. Developing and managing advertising campaigns. SMM. Developing customer loyalty system and controlling service quality. Developing tariff policy (loading tariffs into billing). Organizing work with payment systems. Building a department from scratch. Launching 2 startups.

Analyzing the company's solutions, the needs that they satisfy, setting the target segment, where there is a demand for satisfying these needs, software products packaging. Researching demand for new products and services. Developing websites. Event management. SMM. Analyzing the client base, project activities, sales pipeline, identifying market niches, competitive research, choosing relevant topics for promotion (situational marketing). Building a department from scratch. Launching 4 startups.

Analyzing markets of surveillance equipment, air traffic management (ATM) and military and civil aviation avionics (product and innovation evolution, patents, certification, global and Russian manufacturers, technical specifications, pricing policies, sales policies, etc.) Compiling lists describing our offerings and a product catalog. Researching demand for new products and services. Competitor research. Monitoring thematic resources and preparing weekly reports on technology development, new ideas.

Developing a marketing plan, budgeting of expenses for promotion, effectiveness analyzing. Building a company's product portfolio. Pricing. Event management. Organizing participation in exhibitions. Developing websites. Supporting loyalty customer program. Scoring partners, organizing seminars. Developing and managing advertising campaigns. Launching 2 startups. Building a marketing department from scratch.

Planning, directing, and coordinating marketing efforts, interacting with 10 branches (setting and tracking tasks, KPI, etc.) Taking part in evaluating and developing marketing strategy and marketing plan. Researching demand for new products and services. Competitor research. Identifying potential customers and priority directions for business development. Coordinating marketing projects from start to finish. Preparing analytical reports and forecasts.