Elena Groshkova

elaboration and implementation of marketing and sales strategies for the interim management solutions at the Russian market; consultative selling the interim management solutions for the Russian, Swiss and German companies; business consulting for the Russian companies in setting up a company in Switzerland and for the Swiss companies in developing a business in Russia; establishing the partnership for promotion and developing IM services and E.X.P.E.R.T. 3-Solutions®;

development of the mandate on behalf of the Swiss Government for promoting Switzerland as a business location for the Russian market; full responsibility for Investment Promotion KPIs; strategic planning, identifying market opportunities; leading and executing complex BD activities/ campaigns (road-shows, conferences, fact finding missions, off line and on line media communication); consulting Russian entrepreneurs on business developments abroad;

Achievements: • built up the marketing, product and PR strategies for the brand “AcDelco” in Russia • leverage awareness towards the brand in Russia, based on efficient brand promotion at the events.

Achievements: • developed and implemented marketing and sales strategies for new products – specialized English and French courses; • implemented a new system of acquisition of clients and converted prospects into application and admits; • created a brand “Franglais” awareness;

Achievements: - designed and implemented market acquisition strategy in Russia; - developed brand and sales strategies for top level furniture brands in the Russian market; - created and developed a distribution network (B2B)