Elena Nikolaeva

- Achieved self-sufficiency for the D2C eShop within 2 years by effectively managing platform development, overseeing the budget, sales targets. - Increased sell-in turnover by 98% and sell-out turnover by 102% through strategic expansion of the product portfolio and the launch of targeted branding and trade marketing campaigns. - Executed >10 brand and trade marketing campaigns and >50 web support projects for improving UX and CX on time, through collaboration with internal teams and external partners.

- Increased the company's annual sell-in turnover by an additional ~10% by launching an eShop for brand WMF from scratch in just four months. - Increased annual sell-in turnover by 91% and sell-out turnover by 113% through accurate demand forecasting, expanding the six eShop's product range and effective management of contractors. - Successfully launched >20 brand marketing campaigns and >10 trade marketing campaigns within budget and deadlines, by collaboration with internal teams and external partners.

- In collaboration with the account management team, increased annual sell-in turnover by 60%, raised the channel's average market share by 1.1 p. p., and grew the company's share in the largest Pure Player channel from 10% to 15% during the peak sales season. - Prepared and launched >100 brand and promotional marketing campaigns in the Pure Player channel (8 eRetailers), with 98% of them breaking even during the campaign period and achieving an average ROMI of ~160%.

- Increased turnover by ~10% through direct-to-consumer sales by managing social media and expanding the company’s website into an online store. - Led the launch of a new product website, completing the project within three months and setting the stage for future sales growth. - Contributed to an ~8% annual increase in turnover by organizing and managing B2C beauty exhibitions.

- Assisted the head of the sales department with daily administrative tasks - Organized meetings, maintained schedules, and supported overall office operations