Elham Maleki

Exactag is a marketing attribution technology company which transforms the way marketers evaluate, measure, and optimize their marketing spend. As a Data Scientist, I have a responsibility for prototyping and the automation of new data-driven applications toward marketing attributing modeling, budget allocation across marketing channels, and targeted advertising. Check bellow for more information regarding our products and services: https://www.exactag.com/en/solutions/#

As a Research Assistant, my main responsibility was to implement and lead empirical research projects. My main research interests are Digital Marketing and Competitive Analysis in large markets. To this aim, we collaborated with several experts in the banking and advertising sectors, as well as well-known scholars in the field. I also assisted my supervisor with the delivery of several courses including Big and Small Data Analysis, Pricing and Online Marketing, and Analytics in Customer Value Management.

Chair of Service Marketing Chair of Electronic Commerce

Computer Information Systems (CIS) Manufacturing Process

Titel of Master Thesis: Digital Consumer Attention: Revealing Competition among Firms using Search Data

Electronic Commerce Online Advertising Real-time Bidding Competitive Analysis Electronic Commerce