Elizabeth Pérez Del Real

- Giving confidence to stakeholders to move forward by reducing complexity at the diverse stages of the product development process, especially in the fuzzy front end of innovation. - Facilitating creative sessions, conducting user research, concept design, prototyping and implementation of innovation strategies. - Design and optimization of internal processes for an IT consulting firm (hiring, employee growth and retention, and strategic execution).

- Leading a five people design team with the objective of developing and improving Mexican and international brands, from logo design to ad campaigns. - Conceptualization, creation, testing and implementation of multiple design projects within tight timeframes. - Development of designs for advertising, presentations, product packaging, point of sale materials, event planning, promotional literature and marketing collateral.

Strategy, Innovation, Service Design, Design Research

Product design, Rendering, Prototyping, Adobe Suite, Design Concepts