Emil Frum

Bucharest, Romania  Manage the Product Lines thru their Life Cycle  Define and propose specifications for new products  Participate to the execution of product developments

 Successful management of multiple brands  Leading the design and development of new brands on the market  Leading the research and development of new products

 Establishing and developing partnerships with handset manufacturers, mobile network operators, handset distributors and OEM partners  Presenting and demonstrating company’s products through direct communication in face to face meetings  Ensuring best grade of service deployment for company’s products

 Business Development  Marketing  Project Management

- management of commodities markets: Power (Electric), Natural Gas, Emission Rights (EUA, CER) - identify opportunities for the development of new markets; - expanding portfolio of clients; - ensuring the necessary conditions for the proper development of activities in coordinated markets; - supervision of transactions carried out on coordinated markets

- High responsibility to deliver the brand objectives: T/O, market share, P&L and brand image indicators - Develop and implement brand strategy mid – short term through excellent integrated communication plans (ATL / BTL / PR / digital / POS ) and efficient budget management - Actively guard and develop the entire marketing mix (launching new products, pricing, distribution and communication)

Managing Performance and Change Blocks: 1. Understanding Performance 2. Improving Performance 3. Project Management and Change Management

Marketing Strategies

• Managing Performance • Customer Relationship Management • Financial Management • Human Resources Management • The Management Challenge

Marketing Research