Erich Gunsenheimer

Oversaw the successful development of operations for mobile in EMEA and for markets where Google is a challenger: • Developed cross-functional country strategy in Russia & Czech leading to an improvement of 5% in search share; oversaw deployment of new large-scale acquisition activities delivering $30M in new revenue annually. • Wrote the mobile strategy for EMEA by defining priority regional mobile operators and developed an action plan across product development, marketing, partnership and sales

Oversaw the global expansion of sales offices in emerging markets: • Implemented a market investment framework for opening Google’s next 20 local sales offices globally involving the recruitment of 144 employees; estimated to generate $650M incremental revenue over three years. • Created business plans and provided oversight of business and market analysis for Russian, Czech, Middle Eastern and North African markets to increase market penetration.

Oversaw the expansion of Google’s acquisition and account management division for pure internet and long-tail customers in China, Hong-Kong and Taiwan: • Facilitated the deployment of inside sales team and vendor call-centers for acquisition of high-potential and long-tail customers; resulted in the acquisition of 15K new customers and $20M in additional revenue yearly. • Streamlined sales channel conflict and established a cross-channel acquisition and retention strategy in Greater China.

Oversaw the development of the inside sales team across Europe; grew from a 10 to 80 rep organization in 18 months. • Provided oversight of business and market analysis to management. Managed team of two to support team with all operational related activities such as lead generation, CRM management and performance analysis. • Generated 50K new leads and $5M in new revenue by identifying and scaling new lead sources to sales team. • Facilitated the outsourcing of the sales team for long-tail custom

Developed 10-year strategic plan for construction machinery division in view of becoming top five players globally. European Analyst.

Oversaw the launch of strategic products and initiatives across Europe and assessed market performance: • Managed and provided oversight of business and market analysis to senior management. Monitored market performance of divisions, products, key initiatives and new launches. • Organized major pan-European consumer research to test new product range, branding and advertising campaigns. • Facilitated the creation of Go-to-Market strategy by reducing SKUs at retailer by 50% and implementing effecti

Led the development of new product offering for high net-worth customers: Identified content partners, oversaw technical implementation and launch.

Led the development of new product offering for high net-worth customers: Identified content partners, oversaw technical implementation and launch.

Researched, identified and measured profitability of online advertisement investments across major portals and vertical websites.

Master’s of Science degree in Management – Sloan Program Stanford GSB’s full-time management program for mid-career managers & executives. Degree concentration: Leadership, Innovation, Technology & Entrepreneurship.

Marketing and Strategy. Dissertation on the Evolution of E-commerce to M-commerce