Erin Markov

- manage the customer database for the global cloud marketing business unit = design operational plans for global cloud campaigns, specifically regarding channel utilization and lead routing - administrate event management software and train new event managers on the system

• Managed and performed analysis of partner-facing webcast series that supported an increase in the sales pipeline of over a million dollars. • Collaborated with external agencies for the redesign of VMware cloud provider website to reduce bounce rate, surface pertinent information sooner, and flatten site hierarchy. • Developed and implemented social media marketing plan for vCloud Air Network business unit after a thorough analysis of historical data of the channels.

- help create surveys and analyze said surveys - organize contracts and prepare relevant documents for compliance - support new strategic project of "vertriebscontrolling" (sales controlling)

• Developed and launched new wordpress theme for the website redesign (still used today) • Wrote blog posts and co-managed social media accounts, such as twitter and linked-in • Helped order and ship supplies for trade shows • Worked in Eloqua and Salesforce updating the databases with current, correct client information • Created a staging site to test new apps and content for the main website

• Manage company’s facebook, twitter, and blog and update them regularly • Update database of deals and experiences offered by company daily • Expand marketing plan to include beta launch tactics, such as targeting brand ambassadors • Present the product at Mass Innovation Night to Boston’s venture community

• Generated and analyzed financial reports on Morningstar for financial advisor’s review • Updated client information in internal databases with proper, current client information • Performed portfolio analysis and mutual fund research for portfolio proposals • Implemented new investor profile matrix in the existing systems