Evgeny Bagaryakov

- Responsible for adjoe SDK development and Supply Service Dashboard improvements. - Created and executed long-term (3 years) product strategy and vision for three key products - Built and managed two cross-functional teams consisting of 20+ people. - Successfully led the product logic transformation that led to a huge uplift in our metrics. - Conducted multiple A/B experiments using incentives, different ranking systems, and loyalty-mechanics resulting in significant LTV and user-retention growth.

Raised push notification opt-in rates by 50% by optimizing onboarding processes, addressing crashes, and refining the app's architecture. Defined product strategy. Expanded the team from 9 to 17 members. I managed this team and 3 Senior product managers. Managed a “Widget” product. Achieved a 30% increase in Monthly Active Users. Enhanced user retention by 12% through customer development (CUSTdev) and UX/UI interviews and A/B tests resulting in significant product improvements of the onboarding flow.

- Introduced a new analytics tool that made us independent of our agencies and saved us 100k$ per year. - Completed integration of an old CRM system with Salesforce adding new features to marketing teams. - Implemented face-recognition tool to fight against fraud users. - By changing our digital marketing communication flow increased user retention by 30%.