Farai Kwesha
Angestellt, Senior Specialist, Global Marketing Communications, Master Builders Solutions Deutschland GmbH
Darmstadt, Deutschland
Über mich
Hi there, My name is Farai. I help brands communicate with their customers and audiences more effectively as well as reach new ones by crafting messages that connect, but more importantly, convert. Always on task to identify key strategies across multiple communication channels and implement direction positively, I'd like to believe I have somewhat of a knack for thinking outside the box, or without it entirely. For the last 6 years, I have had the privilege to work with some of the most renonwed brands in Sub-Saharan Africa and EMEA regions on omnichannel campaigns. Expectedly, this has often been a wild journey, collaborating to find creative and innovative ways differentiate and create memorable brand experiences, while remaining culturally relevant and driving measurable growth in the process. Skills: Marketing Communication, Copywriting, Brand Management, Communication Strategy, Digital Marketing, Media Planning, Content Marketing, Campaign Management
Werdegang
Berufserfahrung von Farai Kwesha
Bis heute 1 Jahr und 6 Monate, seit Jan. 2023
Senior Specialist, Global Marketing Communications
Master Builders Solutions Deutschland GmbH
Executed global campaigns, ensuring strategic planning and implementation. Implemented global brand guidance, collaborating with cross-functional teams and agencies to ensure brand consistency across marketing, product, and sales assets. Crafted, proofed, and edited diverse marketing materials. Developed global social media strategy, content, and channel guidelines. Managed global digital channels, including the corporate website, intranet portal, and social media platforms.
Drove the development of the communication strategy, core narrative, and internal demand generation initiatives for the emerging Digital Ethics business function. Conceptualised and launched the Merck Digital Ethics External website. Defined a comprehensive content strategy and KPIs for internal and external communications including production and management of content. Crafted engaging multi-format content; proofed, edited, and revised all Digital Ethics communication assets and collateral.
1 Jahr, Nov. 2020 - Okt. 2021
Co-founder & Strategy Lead
Neptune Digital
Defined digital marketing and social media strategy across 5 client brands to increase sales, in-bound web traffic, and brand recognition. Prospected, networked, and acquired new business including automotive retail, insurance, technology, and FMCG client accounts. Steered above the line, below the line, and through the line brand and tactical campaigns for a diverse client portfolio.
2 Jahre, Apr. 2019 - März 2021
Account Director & Strategy Lead
Urban Afrika Media (Dentsu Aegis Network)
Led the account management team as a senior level client contact. Lead on global client accounts that represented $US2.5M in annual agency revenue. Set strategies, budgets, and managed rollout of 360° creative ad and marketing campaigns. Forecast and road mapped marketing plans for existing client brands. Researched competitor, customer, and media landscapes to identify actionable insights and inform campaign and account plans.
3 Monate, Feb. 2019 - Apr. 2019
Head of Media & Planning
TBWA
Set strategies, plans, and defined key messaging for 360° media campaigns. Customer/audience insight analysis and client brand health reporting. Negotiated asset placement and related costs with media partners and vendors. Media strategy, buying, budgeting, planning, and ROI reporting.
9 Monate, Juni 2018 - Feb. 2019
Head of Account Planning
Adrenalin Brand Consultants
Steered rollout of 360° campaigns for a diverse local and global client portfolio. Led audience and customer research initiatives. Managed and allocated media budgets in excess of US$5M annually. Media vendor, talent/model, and influencer contract negotiation and management. Campaign performance monitoring, reporting, and recommendations.
1 Jahr, Juli 2017 - Juni 2018
Advertising Copywriter
Adrenalin Brand Consultants
Crafted marketing copy for omnichannel campaigns and communication assets. Led concept development and research for 360° ad campaigns. Defined social media strategy and content for assigned telecommunications, FMCG, banking, insurance, and non-profit clients. Scripted radio and TV ads, product explainer, and oversaw their production.
1 Jahr und 2 Monate, Aug. 2015 - Sep. 2016
Media Executive & Copywriter
Adrenalin Brand Consultants
Crafted marketing copy for omnichannel campaigns and communication assets. Media budget development and negotiating ad placement with media vendors. Media monitoring and brand competitor analysis. Defined social media strategy and content for assigned client brands.
Sprachen
Englisch
Muttersprache
Shona
Fließend
Deutsch
Gut