Farai Kwesha

Executed global campaigns, ensuring strategic planning and implementation. Implemented global brand guidance, collaborating with cross-functional teams and agencies to ensure brand consistency across marketing, product, and sales assets. Crafted, proofed, and edited diverse marketing materials. Developed global social media strategy, content, and channel guidelines. Managed global digital channels, including the corporate website, intranet portal, and social media platforms.

Drove the development of the communication strategy, core narrative, and internal demand generation initiatives for the emerging Digital Ethics business function. Conceptualised and launched the Merck Digital Ethics External website. Defined a comprehensive content strategy and KPIs for internal and external communications including production and management of content. Crafted engaging multi-format content; proofed, edited, and revised all Digital Ethics communication assets and collateral.

Defined digital marketing and social media strategy across 5 client brands to increase sales, in-bound web traffic, and brand recognition. Prospected, networked, and acquired new business including automotive retail, insurance, technology, and FMCG client accounts. Steered above the line, below the line, and through the line brand and tactical campaigns for a diverse client portfolio.

Led the account management team as a senior level client contact. Lead on global client accounts that represented $US2.5M in annual agency revenue. Set strategies, budgets, and managed rollout of 360° creative ad and marketing campaigns. Forecast and road mapped marketing plans for existing client brands. Researched competitor, customer, and media landscapes to identify actionable insights and inform campaign and account plans.

Set strategies, plans, and defined key messaging for 360° media campaigns. Customer/audience insight analysis and client brand health reporting. Negotiated asset placement and related costs with media partners and vendors. Media strategy, buying, budgeting, planning, and ROI reporting.

Steered rollout of 360° campaigns for a diverse local and global client portfolio. Led audience and customer research initiatives. Managed and allocated media budgets in excess of US$5M annually. Media vendor, talent/model, and influencer contract negotiation and management. Campaign performance monitoring, reporting, and recommendations.

Crafted marketing copy for omnichannel campaigns and communication assets. Led concept development and research for 360° ad campaigns. Defined social media strategy and content for assigned telecommunications, FMCG, banking, insurance, and non-profit clients. Scripted radio and TV ads, product explainer, and oversaw their production.

Crafted marketing copy for omnichannel campaigns and communication assets. Media budget development and negotiating ad placement with media vendors. Media monitoring and brand competitor analysis. Defined social media strategy and content for assigned client brands.