Farheen Khatoon

1. Planning and strategizing brand launch with in depth market research and audience behavior study. 2. Planning and executing all digital marketing, marketing database, email, social media and display advertising campaigns. Design, build and maintain social media presence. 4. Measure and report performance of all digital marketing campaigns.

SEO: Developing and implementing effective search engine optimization (SEO) strategies. Social Media Marketing: Creating social media calender, Develop relevant content topics, Create, curate, and manage all published content, monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Analyze key metrics, Compile reports for management showing results (ROI). Google Ads, Email Marketing etc.

SEO: 1. Handling SEO of in-house websites. 2. Lead generation. 3. Keyword research. Social Media Marketing: 1. Manage and creation of the social media profiles for the company and business. 2. Increase the fan following by posting relevant and informative posts. Email Marketing: 1. Creating email marketing campaigns for generating leads. 2. Optimize the content and subject line and mailer for increasing the click-through rate and open rate. Analysis and Reporting & Google ads Account management.

SEO: 1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. 2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. 3. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client project. Social Media Marketing: 1. Building and executing social media strategy through competitive and audience research