Federica Di Rado

• Definition, design and implementation of a creative visual merchandising strategy • Planning the sales areas according to stock, profitability and layout analyses • Developing engaging and eye-catching visual displays, that guide the customer throughout the store • Encourage the introduction of new products and reflect festive/seasonal themes • Instructing sales staff in the presentation of products and new collections • Monitoring costs within budget, reporting • Managing the relationships with suppliers

• Customer care and advice • Operating the cash register • Returns and exchange management • Supporting in the achievement of monthly store targets (Up-selling and cross-selling activities in order to maximize and achieve store's sales target) • Managing deliveries in the shop • Visual merchandising

• Managing the relationships with clients, suppliers and prospects • Development of promotional campaigns and customized solutions for the clients • Project reporting and monitoring, incl. budget and invoices control • Client support, incl. offers’ quotation and negotiation • Secretarial support

• Coordinating integrated projects for GDO brands, in particular for FMCG, in order to respect timing, quality and quantity KPIs agreed with the clients • Creative and technical implementation of consumer promo, engagement campaigns, trade activation, events • Corporate identity and advertising (online, offline, Social Media) 
 • Customer service, incl. quotation and invoicing • Project reporting and monitoring • Coordination of internal and external stakeholders, creative department and suppliers

Coordinating incentive and loyalty promotional campaigns among all company departments (e.g. IT, Operations, CRM, Creative, etc.) in order to develop and manage all activities regarding timing and quality objectives agreed with the clients.

• Mapping the Ho.Re.Ca premium segment, Fine Dining and luxurious hotels in Italy; • Creation and implementation of a new useful tool for the quantitative and qualitative analysis for Nespresso’s B2B activities of prospecting and lead generation/management, for verifying the KPIs and monitoring the penetration-rate/attrition-rate; • Preparing commercial proposals; • Managing the relationships with Area Managers, exclusive agents, customers and prospects.

• Support the B2B area for the implementation of projects with the companies involved in the sponsorship/partnership of the art exhibitions; • Organization of reserved events, in various Italian museum venues, commissioned by Italian and/or International companies; • Building and maintaining the relationships with clients/prospects; • Direct marketing; • Preparation of commercial drafts; • Monitoring the active invoicing of the commercial area;

• Update the company's website, blog and social network in Spanish and Italian; • Creation and implementation of marketing campaigns, incl. direct marketing (monthly newsletter, e-mailing to customer/prospect, press notes); • Support in the promotion of cultural/commercial projects on "Made in Italy"; • Coordination of network's events (cocktails, cultural events, conferences); • Managing the relationships with associated companies; • Building the external relationships (accounting);

Erasmus Program