Federico Gai

Reporting directly to the Unit Director I am: - Responsible for the digital Maxus team (6 People) dedicated to FCA Germany, supervising the media strategy, planning, and measurement buying activities for FCA brands - Main point of contact in Maxus for FCA Germany key people (head of digital, head of CRM, Brand and Marketing managers) - Key person to be fully aligned with Maxus HQ (London) and FCA HQ (Turin) to make possible synergies cross countries

Report directly to the Unit Director: - Responsible for the digital strategy for FCA Germany - Project Leader for the deployment of every digital project (local and international) - Key person to be fully aligned with Maxus HQ (London) and FCA HQ (Turin) to make possible synergies cross countries

Report directly to the Xaxis EMEA Director and to the GroupM Chief Digital Officer: - Responsible of Xaxis P & L - Responsible for team of 13 people - Actively involved in strategic development of Xaxis business in Italy - Lead in all pitches - Supervisor of all agreements across GroupM media agencies - In charge of all relationships between media and tech suppliers

Respond directly to the Xaxis Country Manager: - Coordinated the activities of the Xaxis team (8 people): account managers, analysts and traffickers - Coordinated all business agreements between Xaxis and media owners - Fundamental link with Xaxis UK to coordinate RTB activities - Xaxis ambassador: continuous PR with key decision makers inside all media agencies - Sided Xaxis country manager in monitoring the company’s economic objectives (monthly, quarterly and yearly)

Responded directly to Chief Interaction Officer: - Responsible for the development and sales of the MVideo product - Actively involved with the creative agency for the development of the product - Actively involved in measurement the effectiveness of the product within the digital mix. - Scouted emerging products and trends in the digital and mobile

Responded directly to the Managing Director: - Supervised all media planning and buying activities across the two Maxus’ branches - Planned the digital strategies of all of Maxus’ clients working closely with the strategy department - Managed the relationship with key decision makers on the client side (Internet Managers, Communication Managers, Marketing Directors) - Actively worked with the Sales Directors of GroupM

Responsible for media planning, both on and offline - Managed relationships with clients, negotiated prices with Media owners, bought inventory - In charge of final reporting to the client - Acted as a consultant for display and keyword strategy creation - Involved directly in funnel optimization, especially in terms of conversion rate (landing pages and minisites) - Interpreted data and made strategic recommendations to the client