Federico Gai
Angestellt, Managing Partner, CROSSMEDIA Deutschland
Ludwisburg, Germany
Timeline
Professional experience for Federico Gai
4 years, Jan 2018 - Dec 2021
Client Service Director
Essence Global Germany GmbH (A WPP Company)
4 months, Sep 2017 - Dec 2017
Head of Digital
Maxus Communications GmbH (A WPP Company)
1 year and 8 months, Jan 2016 - Aug 2017
Group Head Digital
Maxus Communications GmbH (A WPP Company)
Reporting directly to the Unit Director I am: - Responsible for the digital Maxus team (6 People) dedicated to FCA Germany, supervising the media strategy, planning, and measurement buying activities for FCA brands - Main point of contact in Maxus for FCA Germany key people (head of digital, head of CRM, Brand and Marketing managers) - Key person to be fully aligned with Maxus HQ (London) and FCA HQ (Turin) to make possible synergies cross countries
1 year and 1 month, Dec 2014 - Dec 2015
Digital Project Manager
Maxus Communications GmbH (A WPP Company)
Report directly to the Unit Director: - Responsible for the digital strategy for FCA Germany - Project Leader for the deployment of every digital project (local and international) - Key person to be fully aligned with Maxus HQ (London) and FCA HQ (Turin) to make possible synergies cross countries
8 months, Apr 2014 - Nov 2014
Deputy Director Xaxis italy
Xaxis - a division of GroupM (MediaCom, MindShare, MEC, MAXUS)
Report directly to the Xaxis EMEA Director and to the GroupM Chief Digital Officer: - Responsible of Xaxis P & L - Responsible for team of 13 people - Actively involved in strategic development of Xaxis business in Italy - Lead in all pitches - Supervisor of all agreements across GroupM media agencies - In charge of all relationships between media and tech suppliers
2 years and 4 months, Jan 2012 - Apr 2014
Head of Engagement
Xaxis - a division of GroupM (MediaCom, MindShare, MEC, MAXUS)
Respond directly to the Xaxis Country Manager: - Coordinated the activities of the Xaxis team (8 people): account managers, analysts and traffickers - Coordinated all business agreements between Xaxis and media owners - Fundamental link with Xaxis UK to coordinate RTB activities - Xaxis ambassador: continuous PR with key decision makers inside all media agencies - Sided Xaxis country manager in monitoring the company’s economic objectives (monthly, quarterly and yearly)
1 year, Jan 2011 - Dec 2011
Innovation Manager
GroupM Italy
Responded directly to Chief Interaction Officer: - Responsible for the development and sales of the MVideo product - Actively involved with the creative agency for the development of the product - Actively involved in measurement the effectiveness of the product within the digital mix. - Scouted emerging products and trends in the digital and mobile
3 years, Jan 2008 - Dec 2010
Digital Media Manager
Maxus italy
Responded directly to the Managing Director: - Supervised all media planning and buying activities across the two Maxus’ branches - Planned the digital strategies of all of Maxus’ clients working closely with the strategy department - Managed the relationship with key decision makers on the client side (Internet Managers, Communication Managers, Marketing Directors) - Actively worked with the Sales Directors of GroupM
2 years, Feb 2006 - Jan 2008
Media Planner
mc2 media communication
Responsible for media planning, both on and offline - Managed relationships with clients, negotiated prices with Media owners, bought inventory - In charge of final reporting to the client - Acted as a consultant for display and keyword strategy creation - Involved directly in funnel optimization, especially in terms of conversion rate (landing pages and minisites) - Interpreted data and made strategic recommendations to the client
Educational background for Federico Gai
5 years and 1 month, Sep 2000 - Sep 2005
Communication
University of Turin
Languages
Italian
First language
English
Fluent
German
Fluent
French
Intermediate