Federico Guinazu

Responsible for the Mayonnaise category-mix in Southern Cone (Argentina, Chile, Uruguay, Paraguay, Bolivia, Peru), behind the brands Hellmann's, Fanacoa, Arisco and JB. Annual budget management: +200k €. Relaunch of whole dressings portfolio in Argentina and Chile (16% avg growth & 3.6 mio € increm.)

Responsible for Desserts and Teas categories in Brasil + Southern Cone. BD for Carte D'Or and Lipton brands, with focus on Out of Home food market. Monthly analysis (Sales, P&L and Share) per SKU & category. Leadership, follow-up and management of Regional Innovation Projects. Development of Key Visuals for launching products and sales cycles. Annual Budget management: +45k €. Cross-functional interface with technical innovation team: R&D, Pack, SC, Finance, Nutrition & Reg. Affairs.

Indirect Pull Seller – Unilever Food Solutions. Management of own customers portfolio for the Food Service market. Customer enrollment, retention and development. Detection of improvement opportunities. Geographical analysis and sales goals pursuit. Comm. & Promo proposals for sales cycles. Innovation launches and campaign activations. Local and regional management assistance.