Fernando Spina

Expertise: USA, Asia, EMEA develop-penetration of Target Markets managing current Business & Global Dev. Budget - P&L follow-up of Order-To-Cash Intermediaries selection creating distributors/agents’ networks Strategic Business Plan Profit-based Sales Targets negotiation Distributors Retention & acquisition Mercantile Agreements Lobbying activity: C-Level Export Business & Marketing Plan Analytics: quantitative; qualitative ATL-BTL strategies Brand Management E-Commerce Fairs

Expertise: USA, Asia, EMEA develop-penetration of Target Markets managing current Business & Global Dev. Budget - P&L follow-up of Order-To-Cash Intermediaries selection creating distributors/agents’ networks Strategic Business Plan Profit-based Sales Targets negotiation Distributors Retention & acquisition Mercantile Agreements Lobbying activity: C-Level Export Business & Marketing Plan Analytics: quantitative; qualitative ATL-BTL strategies Brand Management E-Commerce Fairs

1. Brand management: conveying of brand identity; communicative activity aimed at brand awareness; brand image analysis and businesslike; market sector positioning, competitor analysis; enhancement of the brand 2. Market analysis: analysis/planning (KPI, top-down, bottom-up); analysis of distribution, sells (in-out-through) and trend; analysis to support. 3. SW: DataWarehouse, Excel, PPT.