Fiona Flintham

Responsible for leading global search strategy & planning, consumer insights and digital analytics. Built a strong, capable and pioneering SEO and PPC team to deliver digital ‘firsts’ as well as outstanding results utilising owned, earned and bought media to drive effectiveness. Delivered 1) Global ‘Search Knowledge Program’ for 300+ execs. 2) Best practice digital analytics and insights with tangible KPIs. 3) Social media reporting framework to help the business understand the value of a consumer.

SEO and PPC across all lines of business (incl motion pictures, home entertainment, The Disney Store, Travel) in 23 countries. Guided from agency to in-house SEO and built an SEO team to deliver outstanding results (saving >$500,000). Directed SEO & PPC strategy for priority franchises, overseeing technical build and all optimisation. European e-commerce for disneystore.co.uk, coordinating with regional marketing teams to increase revenues.

Developed strategic brand position and grew online traffic and registrations for the Disney Family Group Online (ukfamily.co.uk and raisingkids.co.uk). Planned, executed, optimised and forecast >$1m acquisition budget. Manage internal partner relations and develop new partnerships to leverage inbound marketing support. Collaborated internally and externally with product development, editorial, design, search, CRM and media agencies to ensure flawless execution of campaigns and outstanding results.

Consumer marketing experience across 11 brands in the parenting, women’s, young women’s, teen, health & homes markets. Including weekly, fortnightly, monthly magazines and websites. Won ‘Best Marketed Magazine’ for Bliss 2004 at the ECM awards

Won the PPA (Periodical Publishers Association) subscription award in the category of "Magazine of the year 2000" for BBC Good Food.