Fırat İçmeli

- Define and share sales targets and business development actions as a business partner by managing the pricing and margins to ensure profitable growth in Turkey, Middle Asia, Middle East and Caucasians. - Build a 5 year business plan for each PMC and each channel - Define and implement the range of products / systems / services built around the market needs - Coordinate the field sales action plan by anticipating the constraints of the plants

- Implement sales promotions and marketing activities; coordinate 24 merchandisers in DIY markets to meet annual sales targets. Key account management, P&L, pricing, promotion, positioning and preparing marketing plans - Manage the inventory levels, coordinate the warehouse, plan the weekly order intake regarding SKUs, prepare and monitor promotions for slow moving items in order to achieve the annual inventory level target. - Establishment of After Sales Network and After Sales Department

- Implement marketing activities (TV advertorials, radio spots, newspaper and magazine ads, outdoor activities, press releases etc.) to increase T/O and brand awareness of Bosch Car Service - Implement sales promotions, end-user campaigns, bonus system and define/monitor annual sales targets for Bosch Car Services to meet annual sales targets - Business development activities with third parties - Budgeting, auditing, defining CI/CD etc. - 3 CONSECUTIVE BEST MARKETING COMMUNICATION AWARDS WORLDWIDE

- Implement breakeven and feasibility studies to determine the locations of new dealerships - Interview with the candidates, investigate the candidates, approve the locations and ensure the dealership to start in brand standards. - Control the dealers performance, analyze the market and competitors, follow the regulations