Florian Stroehle

Angestellt, Marketing Communications Manager, Winscribe Inc Ltd

Auckland, New Zealand


international marketing expertise
online marketing consulting
export marketing
e-commerce strategy development
China e-commerce expertise
process optimization
work flow optimization
enterprise class BPM software


Professional experience for Florian Stroehle

  • Current 13 years and 5 months, since Nov 2010

    Marketing Communications Manager

    Winscribe Inc Ltd

    My responsibilities include management of the company brand portfolio; website optimization, online marketing and social media marketing; production of all types of marketing communications, including print, web, video and audio; PR activities, both externally and internally, Localization of marketing efforts to suit global target markets; the collection, refinement and championing of new ideas for marketing activities that arise from sales, management and other sources

  • Current 15 years and 3 months, since Jan 2009

    Gründer / Founder

    Stroehle International Consulting

    I have been active in numerous projects as an independent business consultant, user interface designer and web consultant to clients throughout New Zealand. I specialize in the development of winning strategies for revenue generation, online marketing campaigns and the writing of technical documentation for complex web applications.

  • 1 year and 2 months, Jun 2009 - Jul 2010

    Project Manager

    New Zealand China Direct Ltd / 祁仪唐(上海)贸易有限公司

    In charge of a project developing a China facing web strategy for New Zealand China Direct Ltd and the development of a culturally adapted web presence for QiYiTang Trading Co, the Chinese WFOE of New Zealand China Direct Ltd

  • 8 months, Nov 2007 - Jun 2008

    Web Consultant

    eMedia Ltd

    - Developed relationships with new clients and developed solutions based on clients requirements, negotiate proposals, communicate solutions to web developers and designers and assist existing clients with solving their problems - Aided in improving business processes for eMedia Ltd - Proud to be part of the team that turned eMedia Ltd. from a $300,000 loss in 2006-2007 to a profitable company in 2007-2008.

  • 4 months, Aug 2007 - Nov 2007

    Independent Commision Agent

    Warmco Otago Ltd / HRV Ltd

    -Sold more than $80,000 worth of ventilation systems in two months. -High-rolled the Dunedin office in October, as youngest member of staff

  • 4 months, Nov 2006 - Feb 2007

    Intern Analyst

    Ministry of Economic Development

    - Worked for the Radio Spectrum Policy and Planning Unit, as well as the Information Technology & Telecommunications Unit at the MED - Was involved in planning for Digital TV frequency allocation (Freeview) - Prepared a major research report: "MVNO regulation in 12 OECD countries and Hong Kong", outlining policy that would be effective at reducing uncompetitive behaviour in the New Zealand mobile market and the shortcomings of the present regulatory structure.

  • 1 year, Mar 2003 - Feb 2004

    Service Provider / Supervisor

    ALEX Gastro GMBH

    - Worked 60+ hrs/week to finance my overseas university education in New Zealand - Youngest employee to be promoted to supervisor in company history - Responsible for 30+ staff, turnover of over EUR1,000,000 per month - Received highest customer satisfaction rating in company history (96% by TESTGAST GMBH, November 2003, Hamburg) - Helped to organize several large events such as "Ein Herz fuer Kinder" (Children's charity event) with over 2,000 guests

Educational background for Florian Stroehle

  • 9 months, Jun 2009 - Feb 2010

    International Business

    University of Otago, Neuseeland

    International Business, International Marketing, International Finance, Accounting, International Management, Mangement in Asia Pacific, China Management, Web design in China, E-Commerce in China


  • German

    First language

  • English


  • Chinese


  • French


  • HIndi



Web design
Interesting people
Foreign Cultures
Surf and Snow

Browse over 21 million XING members