Francesca Carlet

- Responsible for maximizing the hotel's revenues by developing programs to increase occupancy - Developing marketing packages and promotions to drive revenue and booking - Plan and develop all marketing activities, offline and online, including website and social media pages (Facebook and Instagram) - Event Management (parties, launching events) - Press Office - Develop relations with travel blogger and influencers

- Developing of pluriennal marketing strategy, advertising and communication plan - Defining a strategic market positioning that takes into account customer expectations for each asset - Communicating brand identity through architecture, design, decoration, marketing and events - Managing and controlling of the marketing department budget - Managing and coordinating all marketing and promotional activities - Media Planning and Media Buying - Planning, developing and implementing PR strategies

- Developing of pluriennal marketing strategy, advertising and communication plan - Managing and controlling of the marketing department budget - Managing and coordinating all marketing and promotional activities - Managing and controlling of Product Management activities - Analysis of customer research, current market conditions and competitors - Media Planning and Media Buying - Developing and implementing Web and Social Media plan and activities

Responsible for the Italian Office and activities: budget, personnel management, institutional and external relations both in Italy and abroad, marketing & communication activities, web communication and event planning (International architectural conferences).

- Managing all internal and external communication activities - Managing relations with media and PR & Communication agencies - Driving the creation and updating of key corporate communication tools both off-line (house-organ, brochure, annual report, BTL) and on-line (5 internet site and 1 intranet) - Coordinating content and production of the monthly magazine “Optima Salute” and the bimestral "Comifar Comunica".

Managing all communication materials, implementing website.

Tourism: Südtirol Marketing, Mercatini di Natale dell'Alto Adige, Terme di Comano (TN), Belvita - Leading Wellnesshotels Suedtirol, Hotel Adler Dolomiti SPA-Sankt Ulrich - Südtirol, Alpenroyal Grand Hotel Wolkenstein - Südtirol, BIT, International Travel Fair, Milan. Luxury Goods: Staurino Jewels, Dubey&Schaldenbrand Watches. Consumer Goods: Coccolino, Dove, Axe (Lever Fabergè), Milka (Kraft). Banking: Fineco, Hypo Tirol Bank.

Intership by the British Airways Press Office.

Linguistics, The language of Advertising