Francesca Merlo

Senior Menswear Buyer Outlet Europe

Manage several key client accounts ensuring sales and profit targets. Develop strategic brands by an active sourcing and prospection of targeted new clients/brands; Lead contractual & commercial negotiations; Analyze price proposals, financial reports to determine the best buying prices; Develop good relationships with Clients/Brands and management of the key accounts.

Define the new positioning of the outlet channel and the business strategy in short/medium term; Budgeting and Assortment Plan; Leftovers management; Buying and negotiation with suppliers; Deliveries to the points of sales, goods transfer, control of stocks to ensure an optimum supply to the stores; Daily Sales Analysis; KPIs Reporting; Promotional activities

Product Manager for retail outlet stores in Italy, Germany, Austria, Switzerland, Holland, Denmark, Poland and for the franchising outlet stores in Romania and Czech Republic. 44 stores for a turnover of 56K in FY2014.

Direct communication with the final customers Coordinate the commercial team Management of returns and defective items Negotiation of the terms of sales with VIP customers Collection of payments

Analysis of daily sales and stocks of each shop to ensure an optimum supply to the stores Preparation of promotional activities Monitoring the surplus and manage the transfer of items between shops Control the central stock-supply stores Solving everyday problems in the product management of the stores Support to PM senior of the assigned area

In charge of the development of Central European Warehouse Operation • Support to EU sales companies • Management of the Sales Forecasting of the region Europa • Negotiation with the Headquarter for additional orders • Analysis of European PSI (Product/Sales/Inventory) • Stock management

Directly responsible for the design, implementation and development of marketing plan for assigned products.

Management of daily international payments and charges, issue of Debit and Credit notes, responsible for the conciliation of the group's company accounts, approval and payment of sales executive expenses.

Ricezione e filtro di chiamate, gestione della posta e messaggeria, corrispondenza e-mail, ricerca e prenotazione di voli aerei, treni, hotel, emissione di biglietti e sollecito di servizio d'imbarco, organizzazione pranzi, traduzioni, archivio.

Stagista tramite il progetto europeo "Leonardo da Vinci" Attivitá di marketing, attenzione al cliente, ricerca di nuovi clienti e nuovi fornitori, richerche di mercato

aiuto occasionale come interprete durante fiere internazionali (Nürnberg, Monaco di Baviera- Germania)

Ufficio commercio estero, traduzioni tecniche (Italiano/Tedesco/Inglese), attenzione al cliente, gestione corrispondenza estera, archivio.

Strategic Marketing

Programma di scambio con la Universitá degli studi di Verona Corso intensivo di Spagnolo

Programma Erasmus con la Universitá degli studi di Verona Tedesco, Markenting Internazionale, Economia Politica, Organizzazione strutturale, comportamento e strategie di internazionalizzazione

conoscenza base nel campo economico, gestione d'impresa, diritto e metodi quantitativi, preparazione culturale e professionale necessaria all'introduzione nelle relazioni internazionali per il controllo dell'attivitá d'impresa