Francesco Granati

Overseeing & coordinating a full end-2-end team of 5 Planners / Schedulers on Pharma- and Oral Care brands of P&G Italy (i.e. Oral B & Vicks)

Videobeat Networks is a -one stop shop- full service video marketing agency, ranging from TV planning and buying, to online video, programmatic buying and production of video content. - Management of existing clients and their campaigns - New Business Development, Lead Generation mostly through cold mailing marketing - Writing of thoughts pieces for PR purposes - Event Attendance - Develop and Onboard Data & Research tools

Adswizz's advertising solutions give advertisers a -one stop shop- for audio-centric programmatic buying at scale. - Managing existing and new accounts of our DSP Audiomatic - Market Development with a focus on Italy and Germany - Campaign launching, monitoring and optimising - Client onboarding and training/refreshers around Audiomatic See less

PSI Advertising is the international out of home specialist of Dentsu Aegis, focusing on Airport advertising. - Managing a set of clients and their campaigns & a small team with the ultimate goal of securing OOH budgets on an international level - Expertise in airport related advertising and reaching a travelling audience - Usage of OAG, the largest airline schedules and flight status database in the world to further increase rationale of media plan presented to the client

- Media buying of Out of Home media spaces on a global scale, with the main focus on the German/Italian market and airports - Establishing great and lasting relationships with local vendors for guaranteed win/win interactions - Attendance of several airport and city tours in Germany, Italy and UK to bolster knowledge of OOH formats available, pricing, booking conditions etc.

Here in the Insight Operations team, I assist the clients and the media planners in their requests, which include most of the times competitive spend reports, and research about their audiences. This research is made possible thanks to tools such as Mintel, Warc, Nielsen's Ad-Dynamix and Ad-Relevance, and the Telmar TNT cross-tabbing platform that I mostly use with surveys such as TGI and Clickstream.

As an intern in the Media Planning Department of Mediacom my daily tasks included familiarizing myself with tools such as Nielsen's Addynamix and Telmar Platforms to do audience work with, for example TGI. Also, I generally assisted the team in ad-hoc requests that came in from the client. Further, I helped with amending and finalizing the 2014 media spend budget for another big client. All in all, my 4 months as an intern gave me a solid basis to start off in this industry.

Praktikum in der Marketing Abt.

Corporate Communication / Integrated Communication / Abschluss mit Auszeichnung

Medien und Kommunikation, PR, politische Kommunikation