Francesco Granati

Angestellt, Category Partner, Carat Italien (Dentsu Aegis Network)
Abschluss: Master of Science, University of Amsterdam
Rom, Italien

Fähigkeiten und Kenntnisse

Sprachen
Konkurrenzforschung
Konkurrenzanalyse
Zielgruppenanalyse
Kreativität
Analytisches Denken
Medienplanung
Media Buying and Planning
Media Buying
Media-Einkauf
Medien
Media Investment
Flughäfen
Client
Out of Home Media
Performance TV
DRTV
Italienische Sprache
Englische Sprache
Management

Werdegang

Berufserfahrung von Francesco Granati

  • Bis heute 5 Jahre und 11 Monate, seit Sep. 2019

    Category Partner

    Carat Italien (Dentsu Aegis Network)

    Overseeing & coordinating a full end-2-end team of 5 Planners / Schedulers on Pharma- and Oral Care brands of P&G Italy (i.e. Oral B & Vicks)

  • 1 Jahr und 6 Monate, März 2018 - Aug. 2019

    Senior Account Manager (London)

    Videobeat Networks GmbH (Dentsu Aegis Network)

    Videobeat Networks is a -one stop shop- full service video marketing agency, ranging from TV planning and buying, to online video, programmatic buying and production of video content. - Management of existing clients and their campaigns - New Business Development, Lead Generation mostly through cold mailing marketing - Writing of thoughts pieces for PR purposes - Event Attendance - Develop and Onboard Data & Research tools

  • 7 Monate, Aug. 2017 - Feb. 2018

    Account Manager (London)

    Adswizz

    Adswizz's advertising solutions give advertisers a -one stop shop- for audio-centric programmatic buying at scale. - Managing existing and new accounts of our DSP Audiomatic - Market Development with a focus on Italy and Germany - Campaign launching, monitoring and optimising - Client onboarding and training/refreshers around Audiomatic See less

  • 10 Monate, Sep. 2016 - Juni 2017

    Account Manager (London)

    PSI Advertising (Dentsu Aegis Network)

    PSI Advertising is the international out of home specialist of Dentsu Aegis, focusing on Airport advertising. - Managing a set of clients and their campaigns & a small team with the ultimate goal of securing OOH budgets on an international level - Expertise in airport related advertising and reaching a travelling audience - Usage of OAG, the largest airline schedules and flight status database in the world to further increase rationale of media plan presented to the client

  • 1 Jahr und 5 Monate, Mai 2015 - Sep. 2016

    Senior Investment Executive (London)

    PSI - Advertising

    - Media buying of Out of Home media spaces on a global scale, with the main focus on the German/Italian market and airports - Establishing great and lasting relationships with local vendors for guaranteed win/win interactions - Attendance of several airport and city tours in Germany, Italy and UK to bolster knowledge of OOH formats available, pricing, booking conditions etc.

  • 1 Jahr und 1 Monat, Apr. 2014 - Apr. 2015

    Insights Executive (London)

    Mediacom

    Here in the Insight Operations team, I assist the clients and the media planners in their requests, which include most of the times competitive spend reports, and research about their audiences. This research is made possible thanks to tools such as Mintel, Warc, Nielsen's Ad-Dynamix and Ad-Relevance, and the Telmar TNT cross-tabbing platform that I mostly use with surveys such as TGI and Clickstream.

  • 5 Monate, Dez. 2013 - Apr. 2014

    Media Planning Intern (London)

    Mediacom

    As an intern in the Media Planning Department of Mediacom my daily tasks included familiarizing myself with tools such as Nielsen's Addynamix and Telmar Platforms to do audience work with, for example TGI. Also, I generally assisted the team in ad-hoc requests that came in from the client. Further, I helped with amending and finalizing the 2014 media spend budget for another big client. All in all, my 4 months as an intern gave me a solid basis to start off in this industry.

  • 3 Monate, Feb. 2012 - Apr. 2012

    Events Intern

    DMVÖ

  • 2 Monate, Jan. 2012 - Feb. 2012

    PR Intern

    PR Agentur Himmelhoch

  • 8 Monate, Nov. 2010 - Juni 2011

    Marketing Assistant

    NLP Akademie

  • 2 Monate, Juni 2007 - Juli 2007

    Marketing Intern (Italy)

    Monini Spa

    Praktikum in der Marketing Abt.

Ausbildung von Francesco Granati

  • 1 Jahr und 6 Monate, Sep. 2012 - Feb. 2014

    Persuasive Communication

    University of Amsterdam

  • 2 Jahre und 2 Monate, Sep. 2010 - Okt. 2012

    Kommunikationsmanagement

    Fachhochschule WKO Wien

    Corporate Communication / Integrated Communication / Abschluss mit Auszeichnung

  • 4 Jahre und 11 Monate, Sep. 2005 - Juli 2010

    Kommunikationwissenschaften

    Università L.U.M.S.A. Rom

    Medien und Kommunikation, PR, politische Kommunikation

Sprachen

  • Deutsch

    Muttersprache

  • Italienisch

    Muttersprache

  • Englisch

    Muttersprache

  • Französisch

    Gut

  • Niederländisch

    Grundlagen

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