Franziska Haaf

ist zurzeit nicht an Angeboten interessiert. ❌

Angestellt, Design Systems Designer, REWE digital

Abschluss: Master of Science, LMU München

Cologne, Germany

About me

Topics like LGBTQIA+ 🌈, feminism and anti racism are important to me. ________________ Design Systems Designer & Figma Pro ________________ Former UX Generalist with experience and knowledge in all UXD phases. ________________ Sci-fi fan and Gamer


Website Design
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
User experience
Software Development
IntelliJ IDEA
Rapid Prototyping
Digital Prototyping
Agile Softwareentwicklung
Agile Entwicklung
voice user interface
VUI design
Graphic design
Web Design
User Experience Design


Professional experience for Franziska Haaf

  • Current 1 year and 1 month, since Jun 2023

    Design Systems Designer

    REWE digital
  • 1 year and 11 months, Jul 2021 - May 2023

    Senior UX Designer

    Team Internet AG

    Part of the scrum based teams for two products - UX Generalist doing research, prototyping and testing in an interactive process. - Implementation of UX/UI solutions like use cases, wireframes, layouts, (click-)prototypes, high-fidelity designs, etc. - Close communication and involvement of stakeholders. - Creation of tickets, user stories, user story maps, flow diagrams, etc. - Implementation, creation and optimization of multiple Design Systems Responsible for the Company Figma (DesignOps)

  • 9 months, Oct 2020 - Jun 2021

    UX/UI Designerin

    Global Side GmbH

    Responsible for the design and redesign of multiple complex, cloud-based enterprise software for the healthcare market as a single designer in the company. - Design of a user-friendly healthcare mobile app for both Android and iOS. - Across all products, close collaboration with POs and developers in Kanban organized teams. - Building a cohesive design system, based on Material Design, for the whole company product line.

  • 1 year and 6 months, Apr 2019 - Sep 2020

    Werkstudentin UX/UI Design

    Netlight Consulting

    - Consideration of the brand guidelines & further development of these - Digitalization and redesign of a paper-based prototypical board for initiatives and events in an agile team. Using various UX methods and analyzing different requirements for the desktop version and the wall projected, touch-sensitive version. - Creating graphics and visual content for printed and online media. - Creating marketing-material for events, including online media, print media and animated media.

  • 1 year and 5 months, Mar 2018 - Jul 2019

    Werkstudentin Grafikdesign

    MaibornWolff GmbH

    - Implementation of a large, reusable graphics library in use based on the needs of colleagues. Application for customer projects and congress presentations. - Creation of elaborate presentations for large congresses in close coordination with speaker - Elaborate illustration of a printed "Agile basic" booklet that was very well received and refined in multiple editions - Rework and refinement of the visual representation of the sales stories of company divisions

  • 1 year and 6 months, Oct 2016 - Mar 2018

    Werkstudentin Softwareengineering

    MaibornWolff GmbH

    - Part of a team for a UX project at BMW. Analyzing requirements for a new implementation of a globally used software solution. Diverse UX methods were applied. By using all analysis, a high-fidelity click prototype was created with ReactJS. - Partnership for my Bachelor thesis. Examining the Design of complex dialogues for Voice User Interfaces. Various UX methods were applied. - Requirements analysis for an education manager using UX methods and agile implementation of the frontend in ReactJS.

  • 1 year and 7 months, Apr 2015 - Oct 2016

    Werkstudentin Softwareengineering

    QAware GmbH

    - Updating and partial redesign of the JSF frontend of a complex and worldwide used eCommerce-Shop-System by BMW - Implementing new functions and features for an end customer portal & an associated ticket tracking system in Frontend & Backend using JEE technologies. - Implementation of the import of CSV raw data of a Java tool to analyze runtime anomalies in software systems. Improvement of the test coverage. - Conducted an evaluation of various open source technologies with which quality metrics

  • 7 months, Jul 2014 - Jan 2015

    Technischer Supporter


    Assembly of new Computers. Repairing and maintenance of laptops and computers. Customer advisory service for new purchases.

  • 1 year and 1 month, Aug 2012 - Aug 2013


    Fotostudio Löfflad

    If required, image editing with Adobe Photoshop of photo shootings, as well as the creation of individual and professional photo books.

Educational background for Franziska Haaf

  • 3 years, Oct 2017 - Sep 2020

    Medieninformatik mit Anwendungsfach Mediengestaltung

    LMU München

    • Mastherthesis: Examine the use of unobtrusive, interactive interfaces in a semi-public meetup situation. • Focus on human-computer interaction (HCI), design, visualization, user interfaces (UI), user experience (UX), chatbot usability, ubicomp, ...

  • 4 years, Oct 2013 - Sep 2017


    Hochschule für angewandte Wissenschaften - Fachhochschule Rosenheim

    - Area of focus: Software Engineering - Bachelorthesis: The design of complex dialogues for Voice User Interfaces is examined on the basis of the application case "baking according to a recipe". - Various complex projects, some of which were implemented jointly with external companies.

  • 2010 - 2012


    Fotoservice Rosenheim

    Auf 2 (statt 3) Jahre verkürzte Ausbildung zur Fotomedienlaborantin (neuer Begriff "Mediengestalterin"). Hauptsächlich professionelle Bildbearbeitung mit Adobe Photoshop.


  • English


  • German

    First language



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