Franziska Haaf

I am working full time on the design system for the entire B2E landscape of the REWE Group, which comprises 15,718 stores and travel agencies in 21 countries with 390,000 employees (as of Q1, 2025).

Part of the scrum based teams for two products - UX Generalist doing research, prototyping and testing in an interactive process. - Implementation of UX/UI solutions like use cases, wireframes, layouts, (click-)prototypes, high-fidelity designs, etc. - Close communication and involvement of stakeholders. - Creation of tickets, user stories, user story maps, flow diagrams, etc. - Implementation, creation and optimization of multiple UI Kits Responsible for the Company Figma

Responsible for the design and redesign of multiple complex, cloud-based enterprise software for the healthcare market as a single designer in the company. - Design of a user-friendly healthcare mobile app for both Android and iOS. - Across all products, close collaboration with POs and developers in Kanban organized teams. - Building a cohesive style guide, and creating & maintaining UI Kits based on Material Design, for the whole company product line.

- Consideration of the brand guidelines & further development of these - Digitalization and redesign of a paper-based prototypical board for initiatives and events in an agile team. Using various UX methods and analyzing different requirements for the desktop version and the wall projected, touch-sensitive version. - Creating graphics and visual content for printed and online media. - Creating marketing-material for events, including online media, print media and animated media.

- Implementation of a large, reusable graphics library in use based on the needs of colleagues. Application for customer projects and congress presentations. - Creation of elaborate presentations for large congresses in close coordination with speaker - Elaborate illustration of a printed "Agile basic" booklet that was very well received and refined in multiple editions - Rework and refinement of the visual representation of the sales stories of company divisions

- Part of a team for a UX project at BMW. Analyzing requirements for a new implementation of a globally used software solution. Diverse UX methods were applied. By using all analysis, a high-fidelity click prototype was created with ReactJS. - Partnership for my Bachelor thesis. Examining the Design of complex dialogues for Voice User Interfaces. Various UX methods were applied. - Requirements analysis for an education manager using UX methods and agile implementation of the frontend in ReactJS.

- Updating and partial redesign of the JSF frontend of a complex and worldwide used eCommerce-Shop-System by BMW - Implementing new functions and features for an end customer portal & an associated ticket tracking system in Frontend & Backend using JEE technologies. - Implementation of the import of CSV raw data of a Java tool to analyze runtime anomalies in software systems. Improvement of the test coverage. - Conducted an evaluation of various open source technologies with which quality metrics

Assembly of new Computers. Repairing and maintenance of laptops and computers. Customer advisory service for new purchases.

If required, image editing with Adobe Photoshop of photo shootings, as well as the creation of individual and professional photo books.

• Mastherthesis: Examine the use of unobtrusive, interactive interfaces in a semi-public meetup situation. • Focus on human-computer interaction (HCI), design, visualization, user interfaces (UI), user experience (UX), chatbot usability, ubicomp, ...

- Area of focus: Software Engineering - Bachelorthesis: The design of complex dialogues for Voice User Interfaces is examined on the basis of the application case "baking according to a recipe". - Various complex projects, some of which were implemented jointly with external companies.

Auf 2 (statt 3) Jahre verkürzte Ausbildung zur Fotomedienlaborantin (neuer Begriff "Mediengestalterin"). Hauptsächlich professionelle Bildbearbeitung mit Adobe Photoshop.