Frederik Bai

- Defining & driving global channel strategy and framework - Analyze and monitor global channel performance and trends - Define improvement measures to stimulate growth in focus regions - Drive the enhancement of the channel specific offering beyond the portfolio - Strategic and conceptual. acting as key expert for channel needs to support growth

- Managing global key accounts (OEM) - Develop new global accounts (OEM) - Negotiate global agreements - Overall pricing strategy - Secure growth in designated industries/regions - Digitalization implementation - Value adding approach

International sales manager for technical products and system solutions involving an intensive advisory function in the field of sensor technology.  Support and further development of business in the defined sales area  Devising customer-specific solutions based on our product portfolio in cooperation with the specialists  Advice, preparation of offers and presentation of our products / project solutions at the customer  Planning, conception and implementation of marketing activities

 Plan, drive and manage the business within the area of responsibilities ensuring financial targets are met  Responsible for competitive price calculations, contract negotiations, sales target setting and budget realisation  Establish and grow business relations with current and new accounts (local and Nordic)  Negotiations with regard to product portfolio, pricing, category management  Plan and execute marketing activities  Implementation of new products in the channels  Forecasting/report

 Responsible for competitive price calculations, contract negotiations, sales target setting and budget realisation  Managed pipeline; maintaining 25+ leads at all times  Developed strategic plan for build-up of mobility services within Danish market  Increased customer/end-user base by signing new VARs (value adding resellers) and maintaining/building on current relationships with existing VARs  Optimised internal processes and marketing initiatives to improve the end-to-end sales cycle within Mi

 Performed strategic sales, incl. defining and implementing partner strategies and key account plans and analyses. Sale across industries; primarily: Pharma, Financial and public sector.  Products: Primarily mobile solutions, but also SQL, databases, development tools etc.  Fulfilled sales target at index 100+ four years in a row  Responsible for signing new partners and maintaining/building on existing partner relationships  Developed new business areas, such as partnering with Distributors and OE

 Responsible for sales and marketing (mobile division) within various retail chains (FGroup, TDC, etc.), incl. in-shop campaigns  Implemented marketing strategies  Responsible for budget realisation  Training for retail personnel

 Planned and executed events in conjunction with profiling/launching of Microsoft products, hereunder Xbox (Playmore Tour, Roskilde festival, etc.)  Trained retail chain personnel in Microsoft products, e.g. Microsoft Office, Xbox etc.  Developed PoS material for product launches both independently and in cooperation with bureaus  Coordinated and participated in sponsor activities  Designed and developed product catalogues, presentations, newsletters, sales tool, PR communication, etc.

 Responsible for sales and marketing within various retail chains (FGroup, Coop, Merlin/Expert etc) and various Microsoft partners  Implemented marketing strategies  Responsible for budget realisation within territory  Category/product planning: Xbox, games, hardware, Office etc.  Xbox launch in Denmark

 Responsible for sales and marketing within various retail chains and various partners  Point of contact to FILA’s Italian headquarters (English), sports sponsorships, incl. 2 Superliga clubs and the National Danish Bobsled team, etc.  Coordinated and managed FILA stall at 4 annual trade shows  Developed and maintained PoS material and newsletters  Developed and maintained website in cooperation with bureau  Project manager for catalogues and brochures development in conjunction with product/coll

Software implementation strategy and sales management