Fredrick Boshe

• Prioritized customers by measuring and analyzing NPS, CSAT, CES within the EMEA region to help identify areas of improvement. • Resulted in an 8%-point improvement on CES and maintaining NPS above 75% YoY. • Worked with customer engagement team on root cause analysis of customer escalations. • Took ownership of the capacity planning and helped raise capacity compliance from 65% to 95%. • Involved in quartely project risk management efforts to avoid potential setbacks and improve product life cycles.

• Annual collection and preparation of digital media budgets for our clients, including a breakdown of the platforms to be utilized and expected results • Executed advertising campaigns on Google Adwords, Facebook business manager and Twitter ads for our clients and carried out regular optimization ensuring a spend at least 20% below industry cost. • Monitored competitor online advertising trends and SEO rich keywords, ensuring our campaigns do not appear past the 2nd Google search results page.

• Built trust with clients by successfully translating their business goals into achievable online advertising KPIs. • Proactively manage and drive the annual budget process for digital and performance marketing strategy. • Improved retention by 30% and overall CLV by executing acquisition and retention campaigns. • Delivered results by reducing overall spend by 20% while improving brand and sales lift by 4% and 9% points, respectively. • Worked with cross functional teams to establish growth strategies.

Content creation and moderating for brands social media channels under Squad digital Tanzania.

To offer expert knowledge and skills in order to generate and promote a positive health and safety culture. This represents a key role in ensuring that all safety legislation is adhered to and policies and practices are adopted. I also help to plan, implement, monitor and review the protective and preventative measures that Ero Link is required or choose to follow, and work to minimize operational losses, occupational health problems, accidents and injuries.

• Majored in the Economics and Policy evaluation & analysis with a focus on the economic impact of policies and projects on production industries. • Minored in Statistics and Data Analytics, employing econometrics and predictive analytics in areas such as ESG and Customer insights

• Majored in environmental topics such as water technologies (clean and waste), climate change and ecosystem design and management. • Minored in building and construction engineering