Fredrik Christensen

Until 2019, Head of Creative, Betway

Hamburg, Germany


Professional experience for Fredrik Christensen

  • Current , since Dec 2019

    Head of UI/UX


  • 1 year and 7 months, Apr 2018 - Oct 2019

    Head of Creative


    • Successfully managed 7 direct reports in a team of over 50 digital designers, UI/UX designers, copywriters and studio operation staff across Europe and South Africa. • Introduced new career development plans for the department which resulted in a clear progression path for everyone. • Introduced stricter QC processes that reduced stakeholder escalations by over 90% • Introduced new project management tool that improved organisation and on-time output within the department.

  • 1 year and 1 month, Jan 2017 - Jan 2018

    Design Director (contract)


    • Worked directly with the CEO, my role was to visually transform Hamseys online presence through re-designing their eCommerce product. • Created new brand guidelines to be used by suppliers, third party partners and internally. • Set up team of UX/UI designers to build wireframes and map out user journeys across email, social, print, digital advertisements and other touchpoints. • New brand / design increased conversion rate (visit to purchase) by over 100% consistently M-o-M over 12 month period.

  • 3 years and 5 months, Sep 2013 - Jan 2017

    Head of Creative


    • Integrated a team of 5 artworkers into existing design team after acquisition and merger. • Hired team of contract UI & UX designers to re-design ACHICA web product end-to-end. • Designed a new and innovative online help centre for customers including a delivery tracking portal that reduced incoming support requests to customer service centre • Continued optimisation of checkout funnel to bring 20% increase in conversion rates, through A/B testing one-page-checkout versus multi-step and more.

  • 3 years and 5 months, Sep 2013 - Jan 2017

    Head of Design & UX (Dunelm Group)


    • Introduced new project management tool (Trello) and new workflow that gave stakeholders more visibility resulting in reduced follow-ups. • Managed photographer and studio to ensure a high level of quality in product shots. • Created user-interface for POS terminals in Kiddicare store locations, contributing to smoother customer interaction and frictionless journey. • Provided guidance to copywriters on how to write compelling product descriptions, leading to increase in add-to-basket actions.

  • 3 years and 5 months, Sep 2013 - Jan 2017

    Head of Design & UX (Dunelm Group)


    • Managed team of over 10 designers, artworkers and copywriters, providing coaching and mentoring through 1-2-1’s and objective-setting. • Continuously worked with CMO to develop future strategy and goals for creative department. • Increased visit-to-click ratio by more than 15% on category pages by A/B testing product thumbnail imagery. • Designed livery for over 200 delivery trucks across UK for Worldstores leading to increased brand visibility.

  • 2 years and 1 month, Sep 2011 - Sep 2013

    Managing Director


    • Founded creative agency working on projects for Renault, NatWest, Barclays, Lipton, Debenhams, YouTube and more. • Grew agency by hiring design, development and marketing resource, both in-house and off-shore. • Pitched for new business through leveraging industry contacts and networking with peers. • Building and maintaining client relationships through face-to-face interactions. • Supplied partner agencies such as: Saatchi & Saatchi, BBDO, Envy Create and AKQA with overflow production support.

  • 2009 - 2011

    Senior Design Consultant

    Hello World Productions

    • Designed banner ad campaigns for clients in FMCG, finance, beauty and automotive sectors. • Helped clients achieve their paid social and display objectives through design consultations and strategy-setting. • Created London underground digital escalator display ads for YouTube in AfterEffects. • Worked on-site with client and partner agencies on creative campaigns and provided guidance on design best-practices.

  • 2007 - 2009


    New Media Maze

    • Worked closely with creative director and designed banner ads campaigns for large box office movie campaigns. • Worked with a team of designers to create the Number 10 Downing Street webiste. • Produced campaign guidelines for Harrods to be used internally on multiple high-profile projects • Developed HTML email campaigns for clients using ESPs such as MailChimp, DotMailer and more.


  • English


  • German


  • Norwegian

    First language

  • Swedish


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