Georgios Tsanos

- Development of the B2C product and services - Retail business processes improvement - Implementation of effective and efficient Trade Marketing and Communication strategy - Cross-functional project management with different stakeholders and communication at different levels of the organization - Ensures the achievement of the department KPIs - Analysis of training needs and preparation of a tailor-made package to be delivered

- Developed initiatives that let to revenue growth for the business - Shelf profitability increase thanks to the adoption of a Category Management logic with clear assortment priorities and layout - Set up an NPD process for “limited edition” products - Identified the need for the creation of a new brand to reach a new target group - Developed cost optimisation strategy to drive cost reduction

• Find and contact potential distributors to start up the business • Research potential Digital Marketing Communication agencies to set up the Social Media and Influencers’ Marketing Strategy • Identify business opportunities - hair salon channel, premium retail channel, ecommerce • Organise seminars for the local team’s education on ghd products • Set goals for business growth • Create a first-year sales pipeline

- Sales Enablement: communicate the value proposition of the portfolio to the sales team, manage tools and targeted metrics. - Portfolio Positioning: deliver unique/compelling points of view, strategic messaging, and leadership proof points to improve the portfolio's market position, competitive advantage, and business results. - Market Intelligence: Organize gathering and validation of Market Intelligence (market size, trends) data.

- Development and implementation of marketing plan and strategy to drive growth and reach S.M.A.R.T goals. - Own offline & online media and PR strategy in line with global guidelines and local needs increasing TOMA by 2ppts and amount of articles by 50%. - Manage and implement digital marketing strategy to improve brand’s social media reputation and recognition increasing ig followers by 70% and reaching 15M impressions.

- Drive category’s growth marketing strategies worldwide by differentiating the brands’ role resulting in achieving sales growth of the category. - Maximize revenue in territories by tracking key metrics, monitoring deviations from targets and proactively readjusting to meet forecasts while maintaining knowledge of market trends and consumer insights. - Increase brand differentiation by successfully developing USP (unique selling points) and RTB (reason to believe) strategies effectively.

- Identify and evaluate global market opportunities to drive long-term growth. - Recommendations for strategic top management decisions. - Development of product innovations - Management of product launches and relaunches from the creative brief to the final execution across countries. - Improvement of Profitability. - Managing and monitoring Marketing budget. - Monitoring, performance benchmarking and analyzing developments in international markets

- Design marketing strategies for brand’s growth. - Plan & execute brand’s promotion plan for a better brand’s performance. - Suggest & Support new innovative ideas for product development. - Leading and guiding creative and media agencies ensuring the most efficient use of investment. - Packaging & Supply chain responsibility in cooperation with the official departments. - Work closely with trade marketing and sales to ensure effective execution of actions at POS. - Continuously monitor brand performance.

- Accountable for identifying strategic marketing objectives and implementing the relevant marketing plans. - Communicating within the organization to ensure the motivation of sales force and procurement department to ensure the achievement of brand objectives. - Responsible for R&D coordination, brand management, budget management and promotional material development.

- Accountable for advertising budget management and media planning. - Plan and coordination of BTL and ATL communication. - Development of B2B System and constant follow up of e-sales progress. - Execution and allocation of promotional material.