Giovanni Berselli

• Global Account management: develop a relationship with Procurement, Responsible Business, Marketing of Global Company Executives • Sales: Achieve sales and margin targets in EMEA (52) territories. Leverage Knowledge and success business cases by building a win win relationship with distributors. Weekly, monthly, quarterly reports update. Check actual results and implement immediate corrective actions.

Responsibilities: • Strategic Planning: Set (M&A) strategy and allocate resources to pursue company goals. New opportunities discovery. • Finance Planning: Set objectives and annual operating plan with its financial plan. Achieve board consensus. Build 3 years forecast. • Sales planning: Set sales objectives per channel / territory. Weekly, monthly, quarterly reports update. Check actual results and implement immediate corrective actions.

Responsibilities: • Mission and Vision: Set up new Company Mission and Vision Year x+1+2+3. • Sales: Analysis of actual sales data vs. plan and definition of corrective actions. • Human resources: Recruit and hire of direct reports (sales new cars, sales used cars, after sales). • Customer relationship management: Customer relationship satisfaction monitoring and new procedure introduction.

Responsibilities: • Sales: Key Account management (DECATHLON, INTERSPORT, VIRGIN ACTIVE). 30 club wall to wall solutions done in a year and more than 5.000 Schwinn bikes sold. • Human resources: Recruit, manage and motivate winning team. • Finance Weekly, monthly, quarterly reports update.

Marketing 1:1 Relationship marketing