Gonzalo Guzmán Oliete

Partner / Gesellschafter, Founder & CEO, ADGAGE

Madrid, Spain

Skills

Experiencia en Publicidad
Marketing y Medios
Mobile Advertising
Brand Management
Online Marketing

Timeline

Professional experience for Gonzalo Guzmán Oliete

  • Current 5 years and 9 months, since Sep 2018

    President of the Mobile Commision

    IAB Spain

  • Current 7 years and 1 month, since May 2017

    President of the Mobile Experts Forum

    La Publicidad

  • Current 9 years and 1 month, since May 2015

    Associate Professor @ Master in Digital Marketing and other programs

    ICEMD

  • Current 9 years and 3 months, since Mar 2015

    Associate Professor @ Startup Academy

    Startup Academy

  • Current 10 years and 1 month, since May 2014

    Associate Professor @ Advanced Program in Mobile Marketing

    Spain Business School

  • Current 10 years and 6 months, since Dec 2013

    Founder & CEO

    ADGAGE

    Growing the mobile advertising industry in Spain

  • Current 10 years and 8 months, since Oct 2013

    Associate Professor @ Master in Online Marketing and e-Commerce

    GRUPO PLANETA - EAE Business School

  • Current 11 years and 4 months, since Feb 2013

    Associate Professor @ IAB Advanced Course in Mobile Business

    IAB Spain

  • Current 11 years and 11 months, since Jul 2012

    Director, Tutor and Professor @ Postgraduate in Mobile Marketing & App Business

    Inesdi Instituto de Innovación Digital de las Profesiones
  • Current 12 years and 8 months, since Oct 2011

    Associate Professor @ Master IAB-UCM in Interactive Advertising

    Universidad Complutense de Madrid

  • 2 years and 5 months, May 2012 - Sep 2014

    Associate Professor @ Master in Digital Business and other programs

    The Valley Digital Business School

  • 9 months, Mar 2013 - Nov 2013

    Head of Global Marketing

    YOC AG

    Reporting to the CEO, I was in charge of all marketing activities in the company

  • 4 years and 3 months, Sep 2009 - Nov 2013

    Head of Publishers & Ad Operations, Spain & Portugal

    YOC AG
  • 1 month, Jun 2013 - Jun 2013

    Associate Professor @ The App School

    The App School

  • 4 months, Mar 2012 - Jun 2012

    Associate Professor @ Advanced Program in Mobile Business

    IE Business School
  • 9 months, Oct 2011 - Jun 2012

    Associate Professor @ Master in Technology and Business with New Devices

    Universidad Europea de Madrid

  • 6 months, Apr 2009 - Sep 2009

    Founder, Marketing & Media Manager

    Mbrand3

    The Spanish team of Nokia Interactive created this spin-off when Nokia decided to finish the business. We sold the company to YOC Group in September 2009.

  • 2 years, Sep 2007 - Aug 2009

    Associate Professor @ Faculty of Communication (UEM)

    Universidad Europea de Madrid

    I teached "Structure of the Media System" and "Strategic & Corporate Communications" to last year students of Journalism, Advertising and Media Degrees (Periodismo, Publicidad y RRPP, y Comunicación Audiovisual).

  • 2 years, May 2007 - Apr 2009

    Business Development Manager Spain & Portugal

    Nokia Interactive Advertising

    Reporting to the Head of Nokia Interactive for Iberia and Latin-America, main responsibilities: To develop Nokia’s mobile advertising business strategy in Spain and Portugal, recruiting advertisers, publishers and media agencies in order to create a network and promote the use of mobile internet in Iberia area.

  • 2 years and 1 month, May 2005 - May 2007

    Distribution & Trade Marketing Executive

    Nokia Spain

    Reporting to the Distribution & Trade Marketing Manager, main activities: To plan, launch, coordinate and evaluate results of all marketing actions for distribution channels. E.g. edition and printing process of Nokia Trade Magazine, Coordination of the visual merchandisers team, Support to the Nokia Academy trainers team, Deployment of the Nokia Branded Retail Stores project in Spain, Manage the contents of the Nokia Online extranet for retailers, Participate in the organization of events and fairs...

Educational background for Gonzalo Guzmán Oliete

  • 1 year and 10 months, Sep 2006 - Jun 2008

    Doctorado en Comunicación, Auge Tecnológico y Renovación Sociocultural

    Universidad Europea de Madrid

  • 10 months, Oct 2005 - Jul 2006

    MBA en Dirección de Empresas de Televisión

    Universidad de Salamanca

  • 3 years and 10 months, Sep 2000 - Jun 2004

    Licenciatura en Publicidad y Relaciones Públicas

    Universidad Europea de Madrid

  • 3 years and 10 months, Sep 2000 - Jun 2004

    Licenciatura en Comunicación Audiovisual

    Universidad Europea de Madrid

Languages

  • Spanish

    First language

  • English

    Fluent

  • French

    Fluent

  • Portuguese

    Fluent

  • German

    Basic

  • Italian

    Intermediate

  • catalan

    -

Interests

Nuevos medios
internet
móvil...

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