
Guilherme Bertola
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Guilherme Bertola
- Bis heute 6 Jahre und 7 Monate, seit Nov. 2018
Product Manager
Grupo ZAP
Create data-driven and user-centered roadmap Partner with an UX team to design a frictionless interface and easy-to-use products Pitch all features to stakeholders (mainly IT and Product leaders) Engage and participate in product-research, product-development and product-design with multiple teams Build product vision and strategy aligned with company vision Adapting the product to have marketing fit for our main client Work with Google Analytics, Metabase, Amplitude, Excel, Trello, GitHub
- 8 Monate, Apr. 2018 - Nov. 2018
Product Owner
Netshoes
Responsible for the multinational apps of Netshoes: 3 for Brazil, 2 for Argentina and 1 for Mexico Create data-driven and user-centered roadmap Partner with an UX team to design a frictionless interface and easy-to-use products Pitch all features to stakeholders Engage and participate in product-research, product-development and product-design Negotiate in English, Spanish and Portuguese with different countries, and different cultures Adapting the product for each country
- 1 Jahr und 10 Monate, Juli 2016 - Apr. 2018
Product Manager
Sephora
Responsible for developing strategies for our mobile initiatives (app and mobile site); Think and develop new features and improvements for our app Responsible for SEO improvements and implementations Establish our exclusive mobile and app promotional calendar Be the mobile evangelist at our company Think and negotiate media campaigns exclusively for mobile and app Build data-driven and user-centered roadmap Negotiate in English, Spanish and French with different countries: France, México and USA
- 8 Monate, Dez. 2015 - Juli 2016
Product Owner
Magazine Luiza
- 2 Jahre, Jan. 2014 - Dez. 2015
Marketing, Insights and Analytics Trainee
Magazine Luiza
Responsible for performance and campaigns analyses for three different e-commerce areas: desktop, mobile and app; Projects development, alignment, approval and follow up with different teams. Daily, weekly and monthly reports; Monitoring and creating my own KPI's and for other areas; Develop insights to increase results and establish strategies; Organize multifunctional teams (TI, UX, Promotional) to achieve established goals; Trend analyst for a innovation group as an extra job for Magazine Luiza
Ausbildung von Guilherme Bertola
- 1 Jahr und 7 Monate, Jan. 2015 - Juli 2016
Applied Consumer Science
ESPM - Marketing and Advertising Superior School
MBA Thesis - New Consumption Outlook: The Consequences of Identitiy's Fragmentation MBA Paper - Queer Theory: Reflects on Brand's Positioning
- 1 Jahr und 7 Monate, Jan. 2012 - Juli 2013
Marketing Management
Universidade Positivo
MBA Thesis - Influence of Social Media in Brand Perception for the Customer
- 4 Jahre und 1 Monat, Jan. 2008 - Jan. 2012
Advertising and Market Communication
Pontifical Catholic University of Paraná
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Spanisch
Fließend
Portugiesisch
Muttersprache
Französisch
Grundlagen
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