Hailing Lin

-Researching on new trends, technology and regulations -Developing and carrying out internal marketing campaign with no budget -Coordinating conferences and workshops -Testing and finalising a business tool prototype -Assisting with sales steering topics -Producing 100+ customer reports quarterly -Preparing presentation update for the whole organization based on the quarterly report -Proofreading Chinese market related press articles -Updating department event plan monthly

- Managing daily activities and developing new strategic alliances for immediate implementation. - Identifying upcoming trends by researching industry and related events, publications, and announcements - Proposing business deals by contacting existing and potential partners and negotiating their terms Analysing current product portfolio performance and financials, as well as evaluating their options moving forward -Resolving internal priorities, as well as improving implemented processes

As part of the team, my main tasks were: -Conducting an in-depth market research for client’s electronic system design, including interviews with Chinese electronics manufacturers and vendors in Shenzhen, China -The multi-disciplinary team of 6 American and Chinese consultants,developed a detailed product rollout strategy report -Presenting the final results to a round of potential investors seeking license partners in Beijing, China

Main tasks as an assistant to Marketing Assistant of the club i had to: -Assisting AKON concert preparation, receiving media representative from Hong Kong coordinating event ticketing -Updating Social Media Sites and Official Websites -Translating Text between English and Chinese -Content Marketing -Festive campaign planning -Customer Relationship Management

Business Project with Burberry; Courses: - Luxury Branding - Digital Luxury - Developing Entrepreneurship Skills: New Luxury Venture - Supply Chain Management - Public Relations

Specialization: Luxury Management and International Marketing; Project with FAW-Volkswagen and a Luxury handbag manufacturer; Master Thesis: Development of entry strategy for an online-based fashion leasing business model in China

-Courses: International Marketing, Cultural Integration, International Marketing Communication, International Business, German A2 etc. -Traveled across Europe to 16 countries

-Participated in the 6 weeks summer session -Conducted an research for a shoe company in the States regarding customer behavior in purchasing decision -Worked in groups with diversified culture; including American, Indian, Japanese, Singaporean, Taiwanese and Mexican.

-Put together a team of 8 students from Finland, France, Macau and Switzerland -Recruited 8 sponsors which include: Macau Tower, Venetian Macau, The Institute for the Study of Commercial Gaming,Club Cubic, Coca cola, Lord Stow’s Café, Meister Donuts, etc. -Carbenet member of Volunteer Union