Hajo Deeg


Angestellt, Geschäftsführer Agile Delivery & Country Activation, Schwarz IT KG

Leingarten / Heilbronn, Germany


Agile Leadership
Agile Mindset
Change Management
IT Management
Project Management
Program Management
Enterprise Architecture
Software Engineering
International Experience
Product Organization


Professional experience for Hajo Deeg

  • Current 3 years and 8 months, since May 2019

    Geschäftsführer Agile Delivery & Country Activation

    Schwarz IT KG

    - Transition of IT of Lidl Digital as BC Digital into newly formed global Schwarz IT KG. - Program management of International platform rollout. - Change and communication management. - Product and chapter transformation. - Build-up of newly formed agile coaching chapter.

  • Current 3 years and 11 months, since Feb 2019

    Geschäftsführer Delivery Management & Country Activation

    Lidl Digital International GmbH & Co. KG

    - Program management of International platform rollout. - Product transformation.

  • 1 year and 1 month, Jan 2018 - Jan 2019

    VP Technology & Transformation

    MediaMarktSaturn Technology

    in times of universal change of the MMS business model & the technology / IT delivery model: - ad-interim chapter lead of Agile Coaching (~70 Agile Coaches); building up the agile practice of MMS. - transformation lead in the MMS technology transformation; initializing & coaching ~100 new product teams. - technical program manager of the Supply Chain Excellence program; centralizing the supply chain processes of MMS in an MVP approach with SAP S4/HANA & transforming the project into an agile program.

  • 1 year, Jan 2017 - Dec 2017

    VP Business Technology

    Media-Saturn IT Services GmbH

    - rejoining the Media-Saturn IT Services GmbH in preparation for the upcoming technology transformation. - integrating the technology responsibility for mergers and acquisitions back into the core corporate IT. - taking over the technical responsibility for the just-starting supply chain transformation of MediaMarktSaturn. - supporting the just-starting technology transformation in the architecture stream (defining the future technology target architecture of the group).

  • 2 years, Jan 2015 - Dec 2016

    VP/CTO Electronics Online Group

    Media-Saturn Holding GmbH

    - by request of the MMS board, joining the Electronics Online Group as CTO. - mergers & acquisitions of companies with a digital business model to contribute to the core MMS business model. - supporting startups in the MMS-sponsored incubation period. - building up and maintaining a digital commerce platform for rapid innovation of online business models. - leading and finally integrating the IT and the business model of redcoon, one of MMS's larger acquisitions.

  • 6 months, Jul 2014 - Dec 2014

    Managing Director

    Media-Saturn IT Services GmbH

    - re-joining the board of the Media-Saturn IT Services GmbH. - building up the IT innovation delivery unit.

  • 2 years, Jan 2013 - Dec 2014


    Media-Saturn E-Business Concepts & Services GmbH

    - optimizing & simplifying the existing complex multichannel platform by evaluating, selecting and implementing various new components in a business program. - transforming the organization into agile software development (professional requirements engineering, SCRUM, SCRUM of SCRUM, etc.). - international relaunch of the Media-Markt & Saturn multichannel websites, based on a new and modern responsive design. - in the end, re-integrating the separate online IT department into the corporate IT.

  • 3 years and 6 months, Jul 2009 - Dec 2012

    VP/CTO Information Technology / Information Management (ITIM)

    Media-Markt China (Shanghai / PRC)

    - defining, implementing, launching & further developing a complete “green field” approach to a modern, low cost simplified IT, designed to be scalable to 300+ stores in 3 years in China. - executed the project in a completely agile approach, with 15 SCRUM teams, SCRUM of SCRUM and extremely tight business collaboration. - successful opening the first store in Shanghai after 9 months of project time. - multichannel e-commerce business in Shanghai one year later. - multichannel loyalty / CRM program.

  • 3 years, Jan 2007 - Dec 2009

    VP Technical Innovation

    Media-Saturn Holding GmbH

    - in parallel to the responsibility as managing director of the Media-Saturn IT Services GmbH. - driving technical innovations for the group and furthering an innovative mindset. - leading a small team of engineers in performing MVP implementations of potentially enabling new technologies.

  • 5 years, Jan 2005 - Dec 2009

    Managing Director

    Media-Saturn IT Services GmbH

    - serving as managing director responsible for services & operations. - later also responsible for cross-functional topics (eg. IT sourcing, IT controlling, IT human resource development, international coordination of IT activities in collaboration with the local IT managers in 14 countries, etc.). - further international expansion & further growth. - several reorganizations & transformations.

  • 4 years, Jan 2001 - Dec 2004

    Managing Director

    Media-Saturn GFI / Media-Saturn Systemzentrale (MSS)

    - first together with one colleague, later alone responsible for the corporate IT. - further international expansion of the group. - due to further growth, various reorganizations & transformations. - rolling out various key technologies (eg. data warehouse, corporate network, e-mail, intranet, VoIP, ERP 2.0 etc.) still in production today.

  • 2 years, Jan 1999 - Dec 2000

    Division Manager IT

    Media-Saturn GFI

    - responsible for systems management, helpdesk, support, development & IT expansion. - defining a new client-server target architecture to replace the old host-based IT. - unifying the IT of Saturn and Media-Markt into one future client-server-based architecture. - introducing a new PC-technology-based cash register system. - rolling out the new systems to 100+ Media-Markt and Saturn stores. - introducing a modern IT organizational structure. - managing the year 2000 project.

  • 2 years, Jan 1997 - Dec 1998

    Department Manager EDP

    Saturn Headquarter Ingolstadt

    - performing systems management & development of EDP systems. - leading 10 computer engineers. - completely re-implementing the Saturn ERP system on a massively parallel host-based client-server architecture (Tandem Computers). - introducing and optimizing structured IT processes.

  • 2 years, Jan 1995 - Dec 1996

    Systems Manager EDP

    Saturn Headquarter Ingolstadt

    - switch to Saturn headquarter requested by Saturn CFO. - directly reporting to Saturn CFO. - taking over the IT management from a 3rd party and building up an internal IT department for future expansion of Saturn.

  • 2 years, Jan 1993 - Dec 1994

    Assistant of Commercial Managing Director

    Saturn Munich

    - after turn-around of computer sales department, switched to global admin function. - leading 8 admin-related employees. - executing various projects in HR, Controlling, Logistics, Service, Cash Registers, Organization & IT. - switch motivated by gaining insights in all other aspects of business management of a brick & mortar retail company.

  • 2 years, Jan 1991 - Dec 1992

    Department Manager Sales

    Saturn Munich

    - responsible for Computer & Office Communications sales department. - leading 10 sales consultants. - in parallel, responsible for operating the host-based internal IT system of Saturn Munich. - succeeded in turn-around of unsuccessful sales department. - completely aborted Chemistry as a future job target, in favor of more practical job experience in retail.

  • 3 years, Jan 1988 - Dec 1990

    Computer Sales Consultant

    Saturn Munich

    - working as part-time sales consultant in Computer & Office Communications department. - motivated by raising money for upcoming study of Chemistry.

  • 3 years, Jan 1985 - Dec 1987

    Freelance Computer Games Developer


    - completing several computer games projects on Commodore C64 and Amiga platforms.


  • English


  • German

    First language


Fantasy & Science Fiction
Impact of Technology on Society
World Systems
Foreign Cultures
Camping & Mobile & Tiny Homes
Software Engineering
Medieval Times & Events
Role Playing Games

Browse over 20 million XING members