Hendrik Sontheim

Angestellt, Head of Data Analysis, Athletia Sports

Köln, Germany


Expertise in various fields of the entertainment i
online video
web video
audience development strategies
social media consulting
cross-promotion concepts
content marketing & branded content
digital marketing
PR & Communications
music industry
CRM (Cutomer Relationship Marketing)
consumer insight & market research


Professional experience for Hendrik Sontheim

  • Current 6 years and 10 months, since Aug 2017

    Head of Data Analysis

    Athletia Sports

  • Current 10 years and 6 months, since Dec 2013

    Head of Audience Development

    Mediakraft Networks

    Responsible for Audience Development, Promotion and Social Media. My team develops and implements sustainable growth strategies and cross-promotion concepts for our video creators and brand partners, with a close eye on digital and consumer trends.

  • 7 months, Jun 2013 - Dec 2013

    Social Media & Network Manager

    Mediakraft Networks

    I am responsible for social media strategies and content creation for some of the most succesful online video creators.

  • 6 years and 5 months, Feb 2007 - Jun 2013

    CRM & Social Media Specialist G/S/A

    EMI Music Germany GmbH & Co. KG

    Responsible for CRM, E-Mail Marketing, Social Media and Community Management at EMI Music Germany for G/S/A. I work for EMIs national and international musicians, from local newcomers to internationally known artists such as Coldplay, Katy Perry, Iron Maiden, 30 Seconds To Mars or David Guetta.

  • 7 months, Aug 2006 - Feb 2007

    Intern / Praktikant

    EMI Music Germany

    Digital Tool & Website Production, Community Management, Fan-Relations.

  • 1 year and 7 months, Feb 2005 - Aug 2006

    Tour-Booking & Customer Acquisition

    Valve Music Entertainment/ 15 08 Entertainment

    Tour-Booking for various bands and musicians, creation of entertainment concepts for corporate events, customer acuisition.

  • 2 years and 1 month, Mar 2003 - Mar 2005

    Gesellschafter/ Künstlermanagement

    TAKT Entertainment

    Artist Management, marketing concepts and acquisition of venture capital and partners for various music projects and productions.

  • 7 months, Sep 2002 - Mar 2003


    TV-Musik (Recording Studio) / Pork & Rabbit Verlag

    music production, artist development & management

  • 3 months, Jan 2002 - Mar 2002

    Intern at Woldwide Artist & Repertoire Department

    BMG Entertainment, New York, USA

    The Worldwide A&R Department at BMG Entertainment synchs artist development strategies and product creation for the label's signings.

  • 2 months, Aug 2000 - Sep 2000

    Intern at Corprate Communications Department

    BMG Entertainment, New York, USA

    Research on press coverage on the company, creation of clippings for the company's top level management and supporting my managers in the creation of press releases.

Educational background for Hendrik Sontheim

  • 6 months, Aug 2001 - Jan 2002

    Semester abroad in Marketing

    College of Charleston, SC, USA

    Market Research, Entrepreneurship/Start-up business planning

  • 3 years, Oct 1999 - Sep 2002

    European Business Administration, Marketing

    Cologne Business School

    European Business Administration with focus on International Management & Marketing. Diploma thesis: “The digital revolution – the effects of digitalization on the music industry“.


  • German

    First language

  • English


  • Spanish


  • French



social media
music production
everything digital

Browse over 21 million XING members