Hendrik Sontheim

Responsible for Audience Development, Promotion and Social Media. My team develops and implements sustainable growth strategies and cross-promotion concepts for our video creators and brand partners, with a close eye on digital and consumer trends.

I am responsible for social media strategies and content creation for some of the most succesful online video creators.

Responsible for CRM, E-Mail Marketing, Social Media and Community Management at EMI Music Germany for G/S/A. I work for EMIs national and international musicians, from local newcomers to internationally known artists such as Coldplay, Katy Perry, Iron Maiden, 30 Seconds To Mars or David Guetta.

Digital Tool & Website Production, Community Management, Fan-Relations.

Tour-Booking for various bands and musicians, creation of entertainment concepts for corporate events, customer acuisition.

Artist Management, marketing concepts and acquisition of venture capital and partners for various music projects and productions.

music production, artist development & management

The Worldwide A&R Department at BMG Entertainment synchs artist development strategies and product creation for the label's signings.

Research on press coverage on the company, creation of clippings for the company's top level management and supporting my managers in the creation of press releases.

Market Research, Entrepreneurship/Start-up business planning

European Business Administration with focus on International Management & Marketing. Diploma thesis: “The digital revolution – the effects of digitalization on the music industry“.