Holt Gollatz

• Promoted brand awareness for company’s wines through aggressive media outreach to consumers and clients through email letters and other media • Created and distributed promotional materials, organized contests, and enhanced in-store product visibility • Analyzed accounts and products sold to determine their profitability and optimize product mix presented • Researched and analyzed competitors’ products to correctly position and present Omni’s portfolio in the marketplace • Doubled terr

• Monitored and evaluated brands’ performance and market position versus competitors using Nielsen, Trade Pulse, and Diver market data to identify opportunities and make strategic recommendations • Developed business reviews, sales forecasts, and marketing strategy using sales and market data • Planned wholesale programming, retail distribution tactics, brand messaging, and product positioning • Designed marketing materials for international suppliers and national sales force • Managed and t

• Monitored and evaluated brands’ performance and market position versus competitors using Nielsen, Trade Pulse, and Diver market data to identify opportunities and make strategic recommendations • Developed business reviews, sales forecasts, and marketing strategy using sales and market data • Planned wholesale programming, retail distribution tactics, brand messaging, and product positioning • Designed marketing materials for international suppliers and national sales force

• Analyzed promotional activities of competitors and recommended strategic responses • Researched and evaluated potential for blog marketing and implemented blog advertising trial campaign • Produced copy for online advertising and established relationships with selected bloggers • Copy edited and proofed advertisements for print publications

• Promoted brand awareness for company’s wines through aggressive media outreach to consumers and clients through email letters and other media • Created and distributed promotional materials, organized contests, and enhanced in-store product visibility • Analyzed accounts and products sold to determine their profitability and optimize product mix presented • Researched and analyzed competitors’ products to correctly position and present Omni’s portfolio in the marketplace

• Recommended strategies based on consumer research for Patterson’s various media properties involving internet, publications, and television • Researched and presented case studies on consumer behavior, branding models, and implications • Analyzed media spending, Nielsen data, and key marketing indicators such as e-marketing responses, publication sales versus competitors, and projected future sales trends • Edited video clips for use in website and multimedia radio advertisements

• Organized fundraising, public relations, and outreach to diplomatic, government, and business contacts • Strengthened organization’s contacts to grow program from 4 events in prior year to 15 major events in first year • Designed and launched fundraising strategy that landed Coca-Cola as organization’s first major sponsor • Negotiated all contracts for services provided by external firms to minimize organization’s costs

• Supervised all activities and employees for a newly created wine tastings division generating 100+ events per year • Designed marketing strategy and organized wine tastings for corporations, restaurants, private clubs, and nonprofits that utilized business development, cross marketing with strategic partners, print media, and internet marketing • Responsible for e-marketing initiative including development of web page content, and the management and monitoring sales of products