Idoia Urcelay
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Idoia Urcelay
- Current 11 years and 7 months, since Nov 2014
Co-Founder & CMO
Gradlist.com
- 3 years and 1 month, Sep 2011 - Sep 2014
Product Marketing Manager
Competizer
- Cultivated a deep understanding of target market and buying personas through customer development techniques (Lean methodology) - Planned and executed go to market strategy - Managed product marketing plans to help drive sales and maximize ROI - Gathered market insight and competitor information to identify new opportunities - Lead SEM and SEO Strategies
- 8 months, Nov 2012 - Jun 2013
Marketing and Social Media
Dada Company
- Developed the social media strategy - Managed content of all social media channels including Facebook, Twitter, YouTube, Linkedin, Instagram, Pinterest, etc. as well as blogging platform wordpress - Created and manage social media campaigns with an emphasis on engagement - Monitored analytics tools - PR and Press Releases
- 8 months, Apr 2012 - Nov 2012
Digital/Mobile Marketing Consultancy work
Symantec
- Consultancy work: Full marketing plan for a new product category - Focused on mobile marketing
- 3 years, Oct 2008 - Sep 2011
Product Manager&Key Account Manager
NATRA
- London based. - Deep knowledge of food UK leading retailers. - Built commecial relations and closed sales with tier one UK retailers. - Defined and launched excellent products: Management of the entire product lifecycle for products that have a significant financial impact to the business: from strategic planning through launch, sales and maintenance to end of life
- 1 year and 11 months, Dec 2006 - Oct 2008
Product Manager
NATRA
- Based in the business Unit in Oostende, Belgium - Board member - Responsible for the product planning and execution throughout the product lifecycle. - Gathered and prioritized product and customer requirements. - Leadership in innovation: created an innovation book across all the Natra business units. - Excellent team worker: worked closely with quality , sales, marketing and support to ensure revenue and customer satisfaction goals are met.
- 1 year and 4 months, Sep 2005 - Dec 2006
KEY ACCOUNT MANAGER
NATRA
- Based in the Spanish Business Unit. - Responsible for multiple retail industry accounts in: Scandinavia, Baltic’s, Russia, Poland and Benelux. Up to 12 m€ turnover, increased 20% in 2007. - Succeeded in developing solid working relationships with existing and new retails customers - Secured new key accounts. - Oriented to maximisation of sales revenues, market share, and profit margins. - Used to working to strict deadlines
- 1 year and 1 month, Sep 2004 - Sep 2005
Marketing Analyst
Bodegueros Lanciego
Business plan development and market research for a winery association.
Ausbildung von Idoia Urcelay
- 9 months, Mar 2012 - Nov 2012
University of Cambridge
- 10 months, Sep 2011 - Jun 2012
ESDEN
- 11 months, Sep 2004 - Jul 2005
Universidad de Deusto
- 3 years and 11 months, Sep 2000 - Jul 2004
Universidad de Mondragón
Sprachen
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
German
B1-B2 (Gute Kenntnisse)
French
B1-B2 (Gute Kenntnisse)
English
C1 (Fließend)
euskera
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