Ignacio Barriendos Hoppichler

As External Relations Manager I am responsible for the management of our international clients and partners which includes tasks of client and partner prospection, consulting/assessment, and negotiation. Another of my key duties is to coordinate our 'Recruitment team', auditing and controlling our internal procedures and methodologies to ensure that we fulfill our clients requirements and expectations with the best outcome, which is summarising my principal goal.

I was responsible to assist the different Regional Managers, taking part into projects based in different countries. I was also responsible for entering and developing new markets like Spain and South America

In Batten & Company I had the chance to work on diverse international Marketing projects focused on different markets like Canada, U.S.A, Italy, Spain, France and Germany. Among the services they provide to their clients I gained experience in: - Marketing strategies and marketing efficiency programmes - Market and customer segmentation - Brand positioning - Customer relationship management - Pricing

My job there was to organize the shipments in order to group the different branded products in a place to be taken by our foreign customers all together. I had to have a very close relation with the Spanish brands to be sure that everything was going all right. I also had to look for new foreign clients in new interesting countries to keep expanding our markets.

The goal was to introduce a new concept of spanish good quality products at justified prices in foreign markets. I had to look for new products which fit in the portfolio. I had to deal with clients and with producers. I worked very close to the manager and my ideas were very often taken into account.

International Sales