Ina Danova

HSenior, data-driven digital leader, strategist, project leader and author with experience across continents, markets, languages, audiences (b2c/b2b/h2h), industries, and brands. I enjoy helping businesses grow and profit through leveraging an optimal mix of strategy, technology, and a data-driven approach. Passionate about the power of mobile, m-commerce, cloud techonology, unified data, voice-activated search, machine learning, IoT. Available for new assignments in January 2019.

Product owner, project leader, scrum master and overall digital marketing solution lead for the HQ of Ideal Standard / Armitage Shanks / Porcher / Vidima for digital transformation, asset management, content strategy, SEO, social media, localisation, translation. Conceived, prepared business case for, developed and launched a number of internationally used, high-visibility, key web platforms, mobile and web-based apps and internal tools.

Directed the optimisation and modernisation of the ways the Artexis Easyfairs Group engages with, educates, informs, and delights communities, while driving innovation and growth in online/social media programmes and mobile through: - Social media strategy, policy and campaign execution for the entire group - Online, digital, e-marketing and mobile app optimisation, campaign development

Global strategic brand and marketing communications lead. Reported to the Vice President of Marketing. - Developed and implemented strategic brand and integrated marketing communications programs for Danfoss Electronic Controllers & Services (EL) worldwide. - Led marketing communications programs for new product, system and service launches. - Managed digital and web programs for Danfoss EL. - Spearheaded the development and marketing of mobile apps.

Digital sales and marketing lead for all Universal Music products and catalogue, management of key digital accounts and strategic brand partnerships. Reported to the Senior Director of Digital and New Business. - Led the digital sales and marketing team: identified, delivered and prioritised digitally significant products.

Digital marketing and web POS consulting, thought leadership and online direction for 15 European and African subsidiaries. Reported to the Corporate Marketing Lead. - Led a major website revamping and new CMS (Sitecore) implementation project, encompassing 15 EMEA subsidiary websites in 13 languages and a significant budget. - Developed and implemented the digital and social media strategy of the Zetes Group (now part of Panasonic) across EMEA.

Marketing strategy, membership management and web project management for the Microsoft Dynamics Community portal. Reported to the Director of the Microsoft Dynamics Community. - Conceived and implemented social media campaigns and activities; managed customer and partner event promotion. - Planned and executed future portal releases after analysing consumer research and web analytics data.

Web project manager and portal owner, responsible for online value enhancement of customer/partner service plans. Reported to the Group Product Manager for CustomerSource/PartnerSource. - Managed the online customer and partner proposition of the Microsoft Dynamics Business Ready Enhancement service plan through dedicated authorized customer and partner web portals (CustomerSource and PartnerSource)

Manager of the University graphics and printing services shop, webmaster for the student union website. Reported to the Memorial Union Senior Operations Manager. - Managed and developed a team of 10 employees, delivering a wide variety of services to the community. - Increased the shop’s annual profit by 350% in the first year

Part-time project coordinator for the entire ISV (Independent Software Vendor) team at Microsoft Dynamics. Employed while attending university full-time and promoted from an intern. Reported to the ISV Marketing and Communications Manager. - Assisted team leaders with comparison and validation of actual vs. targeted budget forecasts. - Prepared fiscal year budget allocation reports.

General Business Administration and Management, International Business

Marketing, Business Administration, Computer Programming