Ina Danova

Freiberuflich, Senior digital marketing executive and project leader | consultant | ad interim, Ina Danova Consulting

Abschluss: Master of Business Administration, Vlerick Leuven Gent Management School

Sofia, Bulgaria


Internet Marketing
Digital Marketing
Social Media Marketing
Social Media Advertising
Digital strategy
Digital Trends
Software Development
Application Management
SEO Copywriting
SEO Services
SEO Content
Search Engine Optimization (SEO)
Content marketing
Content Management
Content Strategy
Online Marketing
Online advertising
Online Media
Inhouse Consulting
Technology consulting
English Language
Business English
Teaching English as a foreign language
Search Engine Advertising
Business Administration
Media agency
Web Design
Website Development
Web Application Development
Responsive web design
Customer Relationship Management (CRM)
E-Marketing Development
E-Marketing Management
E-Mail marketing
Campaign Management
Marketing Campaigns
Advertisement campaign
Advertising Campaigns
Google Analytics
Google Adwords
Search Engine Marketing (SEM)
Search engine optimization
Keyword Evaluation
Request For Proposal (RFP) Creation
Digital Content Creation
Online content creation
Content Creation


Professional experience for Ina Danova

  • Current 8 years and 7 months, since Sep 2015

    Senior digital marketing executive and project leader | consultant | ad interim

    Ina Danova Consulting

    HSenior, data-driven digital leader, strategist, project leader and author with experience across continents, markets, languages, audiences (b2c/b2b/h2h), industries, and brands. I enjoy helping businesses grow and profit through leveraging an optimal mix of strategy, technology, and a data-driven approach. Passionate about the power of mobile, m-commerce, cloud techonology, unified data, voice-activated search, machine learning, IoT. Available for new assignments in January 2019.

  • 2 years and 1 month, Dec 2015 - Dec 2017

    Global IT, Web & Digital Marketing Delivery & Solution Lead

    Ideal Standard International

    Product owner, project leader, scrum master and overall digital marketing solution lead for the HQ of Ideal Standard / Armitage Shanks / Porcher / Vidima for digital transformation, asset management, content strategy, SEO, social media, localisation, translation. Conceived, prepared business case for, developed and launched a number of internationally used, high-visibility, key web platforms, mobile and web-based apps and internal tools.

  • 2 years, Oct 2013 - Sep 2015

    Digital & Social Marketing Director

    Artexis Easyfairs

    Directed the optimisation and modernisation of the ways the Artexis Easyfairs Group engages with, educates, informs, and delights communities, while driving innovation and growth in online/social media programmes and mobile through: - Social media strategy, policy and campaign execution for the entire group - Online, digital, e-marketing and mobile app optimisation, campaign development

  • 8 months, Mar 2013 - Oct 2013

    Head of Communications & Branding


    Global strategic brand and marketing communications lead. Reported to the Vice President of Marketing. - Developed and implemented strategic brand and integrated marketing communications programs for Danfoss Electronic Controllers & Services (EL) worldwide. - Led marketing communications programs for new product, system and service launches. - Managed digital and web programs for Danfoss EL. - Spearheaded the development and marketing of mobile apps.

  • 1 year and 5 months, Nov 2011 - Mar 2013

    Key Account Manager

    Universal Music

    Digital sales and marketing lead for all Universal Music products and catalogue, management of key digital accounts and strategic brand partnerships. Reported to the Senior Director of Digital and New Business. - Led the digital sales and marketing team: identified, delivered and prioritised digitally significant products.

  • 1 year, Dec 2010 - Nov 2011

    Online Marketing and Web Manager


    Digital marketing and web POS consulting, thought leadership and online direction for 15 European and African subsidiaries. Reported to the Corporate Marketing Lead. - Led a major website revamping and new CMS (Sitecore) implementation project, encompassing 15 EMEA subsidiary websites in 13 languages and a significant budget. - Developed and implemented the digital and social media strategy of the Zetes Group (now part of Panasonic) across EMEA.

  • 1 year and 1 month, Dec 2009 - Dec 2010

    Online Community & Social Media Manager

    Microsoft Corp.

    Marketing strategy, membership management and web project management for the Microsoft Dynamics Community portal. Reported to the Director of the Microsoft Dynamics Community. - Conceived and implemented social media campaigns and activities; managed customer and partner event promotion. - Planned and executed future portal releases after analysing consumer research and web analytics data.

  • 3 years and 3 months, Oct 2006 - Dec 2009

    Web Development Lead & Engagement Manager

    Microsoft Corp.

    Web project manager and portal owner, responsible for online value enhancement of customer/partner service plans. Reported to the Group Product Manager for CustomerSource/PartnerSource. - Managed the online customer and partner proposition of the Microsoft Dynamics Business Ready Enhancement service plan through dedicated authorized customer and partner web portals (CustomerSource and PartnerSource)

  • 1 year and 1 month, Oct 2005 - Oct 2006

    Graphic Services Store Manager & Webmaster

    North Dakota State University

    Manager of the University graphics and printing services shop, webmaster for the student union website. Reported to the Memorial Union Senior Operations Manager. - Managed and developed a team of 10 employees, delivering a wide variety of services to the community. - Increased the shop’s annual profit by 350% in the first year

  • 4 years and 6 months, Jan 2001 - Jun 2005

    Independent Software Vendor Team Project & Budget Coordinator

    Microsoft Corp.

    Part-time project coordinator for the entire ISV (Independent Software Vendor) team at Microsoft Dynamics. Employed while attending university full-time and promoted from an intern. Reported to the ISV Marketing and Communications Manager. - Assisted team leaders with comparison and validation of actual vs. targeted budget forecasts. - Prepared fiscal year budget allocation reports.

Educational background for Ina Danova

  • 1 year and 2 months, Aug 2010 - Sep 2011

    Business Administration

    Vlerick Leuven Gent Management School

    General Business Administration and Management, International Business

  • 1 month, Apr 2010 - Apr 2010

    Agile Project Management

    Scrum Master Alliance

  • Current 19 years and 3 months, since Jan 2005

    Teaching English to Adults as a Foreign Language

    Cambridge University

  • 4 years and 5 months, Aug 1999 - Dec 2003

    Computer and Information Science

    Minnesota State University Moorhead

    Marketing, Business Administration, Computer Programming


  • Spanish


  • Russian


  • French


  • English

    First language

  • Dutch


  • German


  • Bulgarian




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