Inga Hockenbring

I am in charge of the business development of the DACH countries market. I also coordinate marketing activities and social selling actions.

Senior Consultant for International Strategic Marketing & E-Business Development

Customer service coordination (preparation/follow-up offers, acquisition/order management, development of a CRM system) Management of customer complaints procedure Support to Italian and foreign sales network with a focus on German-speaking market Support to marketing and product training of sales network / agents

Management of worldwide distributors, follow-up of international registration processes Analysis of new markets and research for new products Sales agent and technical assistance training Product marketing, customer and clinical manuals, website Organisation of events and congresses in Europe, Middle East, North America Follow-up of clinical research projects and conferences Managment of customer service (including nonconformities and after sales support to international clients and technicians)

Research and management of international clients, customer care Market analysis and research of new markets Management of special events, including sponsor research, technical organisation of event in collaboration with important architectural offices, marketing, and communication. Marketing of exhibition with 1,500 exhibitors, including draft + development of promotional material, catalogues, webpage, and intranet.

Market analysis, benchmarking, definition and development of strategies and new editorial projects Development of complex and multimedia communication projects (analysis, definition, presentation, draft of contracts, development and distribution of products for public entities and privately owned companies Business plan, feasibility studies, “make-or-buy” analysis Sponsor and patronage research for magazines

Project manager of international development projects financed by European Commission, Asian Development Bank and World Bank. The project management included the acquisition of new projects (tender screening, preparation of technical proposal, draft of technical and financial proposal), management of project (organisation of logistical aspects, monitoring of project proceeding, supervision of expenses), closure of project (elaboration of final reporting.

Market analysis of incoming tourism to the region Emilia-Romagna Development of vacation packages and its marketing material Contracting with hotels, restaurants and touristic attractions management Contracting with foreign and Italian distribution partners and tour operators.

Big data and business intelligence, Business modeling, Customer management platform, Data management & analysis, Digital Advertising - Marketing - Social media management, Digital transformation, Omnichannel marketing, Payment systems, People management