Basic

Inga Hockenbring

Owner, Senior Consultant Strategic Marketing and E-Business Development, DIGITAL4EXPORT

Degree: Executive Master, Bologna Business School

Granarolo, Italy

Skills

International Marketing
Project management
Customer Relationship Management
Sales Management
Digital strategy
Digital Branding
Digital Marketing
Temporary export management
Business Development
Consulting
Sales

Timeline

Professional experience for Inga Hockenbring

  • Current 2 years and 3 months, since Apr 2019

    Export Sales Manager

    DICONET - Packaging Machinery Contract Manufacturer

    I am in charge of the business development of the DACH countries market. I also coordinate marketing activities and social selling actions.

  • Current 4 years and 6 months, since Jan 2017

    Senior Consultant Strategic Marketing and E-Business Development

    DIGITAL4EXPORT

    Senior Consultant for International Strategic Marketing & E-Business Development

  • Current 4 years and 6 months, since Jan 2017

    CEO

    DIGITAL4Export

  • 1 year and 8 months, Jun 2015 - Jan 2017

    Head of Customer Service

    OXIGROUP SRL

    Customer service coordination (preparation/follow-up offers, acquisition/order management, development of a CRM system) Management of customer complaints procedure Support to Italian and foreign sales network with a focus on German-speaking market Support to marketing and product training of sales network / agents

  • 5 years and 9 months, Sep 2009 - May 2015

    MARKETING & EXPORT MANAGER

    DIMA ITALIA

    Management of worldwide distributors, follow-up of international registration processes Analysis of new markets and research for new products Sales agent and technical assistance training Product marketing, customer and clinical manuals, website Organisation of events and congresses in Europe, Middle East, North America Follow-up of clinical research projects and conferences Managment of customer service (including nonconformities and after sales support to international clients and technicians)

  • 6 years and 7 months, Feb 2003 - Aug 2009

    Area Manager International Sales & Marketing

    O.N. ORGANIZZAZIONE NIKE

    Research and management of international clients, customer care Market analysis and research of new markets Management of special events, including sponsor research, technical organisation of event in collaboration with important architectural offices, marketing, and communication. Marketing of exhibition with 1,500 exhibitors, including draft + development of promotional material, catalogues, webpage, and intranet.

  • 2 years and 1 month, Jan 2001 - Jan 2003

    Marketing e R&D Manager

    EDITRICE COMPOSITORI

    Market analysis, benchmarking, definition and development of strategies and new editorial projects Development of complex and multimedia communication projects (analysis, definition, presentation, draft of contracts, development and distribution of products for public entities and privately owned companies Business plan, feasibility studies, “make-or-buy” analysis Sponsor and patronage research for magazines

  • 1 year and 9 months, Apr 1999 - Dec 2000

    Area Manager for Africa, Middle East & Eastern Europe

    Nomisma SPA

    Project manager of international development projects financed by European Commission, Asian Development Bank and World Bank. The project management included the acquisition of new projects (tender screening, preparation of technical proposal, draft of technical and financial proposal), management of project (organisation of logistical aspects, monitoring of project proceeding, supervision of expenses), closure of project (elaboration of final reporting.

  • 9 months, Jul 1998 - Mar 1999

    Marketing and Sales Manager

    ACTIVA

    Market analysis of incoming tourism to the region Emilia-Romagna Development of vacation packages and its marketing material Contracting with hotels, restaurants and touristic attractions management Contracting with foreign and Italian distribution partners and tour operators.

Educational background for Inga Hockenbring

  • 1 year, Jul 2016 - Jun 2017

    Digital Business

    Bologna Business School

    Big data and business intelligence, Business modeling, Customer management platform, Data management & analysis, Digital Advertising - Marketing - Social media management, Digital transformation, Omnichannel marketing, Payment systems, People management

  • 11 months, Sep 1994 - Jul 1995

    International Law and Legal Studies

    Università di Bologna / University of Bologna

  • 10 months, Sep 1993 - Jun 1994

    Certificate of Anglo-american law and its terminology

    Ruprecht-Karls-Universität Heidelberg / University of Heidelberg

  • 5 years and 10 months, Sep 1991 - Jun 1997

    Law

    Ruprecht-Karls-Universität Heidelberg / University of Heidelberg

Languages

  • German

    First language

  • English

    Fluent

  • Italian

    Fluent

  • French

    Intermediate

Wants

Overcome market hinderances
Facilitate cultural understanding
Promote a customer-centric view
Troubleshooting
Break down complex problems in small projects with feasible solutions
SME Development
Marketing international

Interests

Swimming (sport)
Adobe Photoshop
MS Office
MS Project
Mac OS X
IMovie
Adobe Illustrator
Google Analytics
Google AdWords
Search Engine Optimization (SEO)
Copywriting
Social Media Marketing
Export marketing
Export Consulting
Business Development

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