Inna Barlow

Angestellt, Consultant, Finpro Ry
Rochester, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

Expertise areas: • Assessment of international bus
dealers
suppliers of goods
etc.) in Russia. • Market studies: analyses of the
searching for new niches
study of the consumer behaviour
estimation of the level of customer loyalty. • In
business plan
market studies. • Sales channel development.

Werdegang

Berufserfahrung von Inna Barlow

  • Bis heute 14 Jahre und 6 Monate, seit Feb. 2011

    Consultant

    Finpro Ry

  • 1 Jahr und 3 Monate, Dez. 2009 - Feb. 2011

    Marketing Co-ordinator

    METALPAK Oy, Member of Kiilto Family

    • Business opportunity check for Metalpak Oy on Russian market of tin-plate cans. • Creation of the strategy to enter to the market of the North-West Region of Russia. • Estimation of the attractiveness of the market and analyses of possible niches for entering to Russian market. • Conducting of market research. • Searching for new clients. Study of the market has been conducted; new clients were found; Company has started sales in St-Petersburg.

  • 1 Jahr und 4 Monate, Sep. 2008 - Dez. 2009

    Marketing Manager: Russia, CIS, Baltic countries/ Deputy Director General

    SOLIFER GROUP OY REP. OFFICE RUSSIA, ST-PETERSBURG/ HÖGFORS OY

    • Creation of strategy to entering to the markets (marketing strategy development, partners search, development of distribution channels, market research, market grounding for business plans) and implementation. • Conducting of marketing researches for estimation of market perspectives and dynamic. • Planning and realization of marketing support of different product groups in Russia, CIS and Baltic: marketing campaigns; events for customers; print advertising; dealer campaigns.

  • 8 Monate, Feb. 2008 - Sep. 2008

    Marketing Manager / Head of Marketing Department

    VILLEROY & BOCH GUSTAVSBERG REP.OFFICE RUSSIA

    • Planning and realization of marketing support of V&B and Gustavsberg in Russia, Ukraine and Belarus. • Negotiations with existent clients. • Planning work together with distributors and retailers on marketing. • Conducting of marketing researches. • Preparation of contracts. • Preparation of official documents (registrations, certificates etc.). Job rotation was a result of invitation from the Head of Representative Office for work in new company.

  • 3 Jahre und 10 Monate, Mai 2004 - Feb. 2008

    Consultant

    FINPRO ST-PETERSBURG (FINLAND TRADE CENTER IN ST-PETERSBURG), St-Petersburg

    • Carrying out of advisory assignments for Finnish companies entering to Russian market (marketing strategy development, partners search, development of distribution channels, M&A projects, market research (industry analyses, competition, supply chain, consumers, distributors), market grounding for business plans). • Direct client contacts and sales duties (plus budgeting of assignments). • Preparation of quotations. • Presentation of projects.

  • 4 Monate, Jan. 2002 - Apr. 2002

    Director on Research

    BUSINESS PORT, MARKETING RESEARCH AGENCY (B-TO-B), St-Petersburg, Russia

    • Management of Research Branch in the Company (5-20 people in dependence of the project). • Involving in the strategy of Company Development. • Negotiations with clients. • Organization the research. • Analyses and strategy development. • Company got positive image on St-Petersburg market. Pool of permanent loyal client has been formed (5 constant clients).

  • 2 Jahre und 1 Monat, Jan. 2000 - Jan. 2002

    Senior Manager of Qualitative Research Department

    GALLUP ST-PETERSBURG, MARKETING AGENCY, St-Petersburg, Russia

    • Department of Qualitative and Internet Research management. • Negotiations with clients (sales of marketing researches). • Organization and conduction of researches. • Analyses and strategic development. • Conducting qualitative market researches, analyses and presentations the results. Expertise areas: Market studies: analyses of the markets, searching for new niches, study of the consumer behaviour, estimation of the level of customer loyalty.

  • 4 Monate, Juni 1999 - Sep. 1999

    Private practice in marketing consulting

    “DOM-LAVERNA”, Ltd. Co., St-Petersburg, Russia

    • Organizing and conducting 2 market studies of target customer groups of “DOM-LAVERNA”, Ltd. Co. • Analysing and presenting results.

Ausbildung von Inna Barlow

  • 4 Jahre und 10 Monate, Sep. 1994 - Juni 1999

    St-Petersburg State University, Russia

    Faculty: Sociology (Sociologist, Economist, plus Marketing) Department: Social Management and Planning Specialisation: Consumption behaviour within company strategy planning

Sprachen

  • Russisch

    Muttersprache

  • Englisch

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