Inna Barlow

• Business opportunity check for Metalpak Oy on Russian market of tin-plate cans. • Creation of the strategy to enter to the market of the North-West Region of Russia. • Estimation of the attractiveness of the market and analyses of possible niches for entering to Russian market. • Conducting of market research. • Searching for new clients. Study of the market has been conducted; new clients were found; Company has started sales in St-Petersburg.

• Creation of strategy to entering to the markets (marketing strategy development, partners search, development of distribution channels, market research, market grounding for business plans) and implementation. • Conducting of marketing researches for estimation of market perspectives and dynamic. • Planning and realization of marketing support of different product groups in Russia, CIS and Baltic: marketing campaigns; events for customers; print advertising; dealer campaigns.

• Planning and realization of marketing support of V&B and Gustavsberg in Russia, Ukraine and Belarus. • Negotiations with existent clients. • Planning work together with distributors and retailers on marketing. • Conducting of marketing researches. • Preparation of contracts. • Preparation of official documents (registrations, certificates etc.). Job rotation was a result of invitation from the Head of Representative Office for work in new company.

• Carrying out of advisory assignments for Finnish companies entering to Russian market (marketing strategy development, partners search, development of distribution channels, M&A projects, market research (industry analyses, competition, supply chain, consumers, distributors), market grounding for business plans). • Direct client contacts and sales duties (plus budgeting of assignments). • Preparation of quotations. • Presentation of projects.

• Management of Research Branch in the Company (5-20 people in dependence of the project). • Involving in the strategy of Company Development. • Negotiations with clients. • Organization the research. • Analyses and strategy development. • Company got positive image on St-Petersburg market. Pool of permanent loyal client has been formed (5 constant clients).

• Department of Qualitative and Internet Research management. • Negotiations with clients (sales of marketing researches). • Organization and conduction of researches. • Analyses and strategic development. • Conducting qualitative market researches, analyses and presentations the results. Expertise areas: Market studies: analyses of the markets, searching for new niches, study of the consumer behaviour, estimation of the level of customer loyalty.

• Organizing and conducting 2 market studies of target customer groups of “DOM-LAVERNA”, Ltd. Co. • Analysing and presenting results.

Faculty: Sociology (Sociologist, Economist, plus Marketing) Department: Social Management and Planning Specialisation: Consumption behaviour within company strategy planning