İrem Özarı

• Driving growth and scaling the SEM channel with a focus on efficiency and automation. • Defining key initiatives aligned with business goals. • Overseeing all aspects of planning, budgeting, reporting and forecasting activities. • Mended external partnerships, securing dedicated support. • Exploring AI solutions like testing AI-generated content or leveraging AI for categorizing/grouping large datasets. • Leading the team in executing projects across Google Ads, Microsoft Ads, and SA360.

• Managed SEM campaigns for the APAC region, overseeing App and Web activities. • Key responsibilities included performance tracking, strategic testing, building reports, contributing to OKRs and budget allocation across Google Ads, Microsoft Ads, and Apple Search Ads. • Utilized tools like GA4, Firebase, and Adjust for measurement, reporting, and optimization. • Collaborated closely with regional teams and cross-functional partners to drive impactful initiatives through data-driven insights.

• Led the development and execution of paid search strategies across Google, Bing and SA360 to meet KPIs. • Worked closely with both in-house teams and external collaborators to drive performance improvements and ensure strategic alignment. • Focused on automation, experimented with bidding strategies to enhance efficiency, refined audience segmentation including the use of propensity models to identify high-value customers.

• Managed PPC campaigns across the US, UK, Canada, Australia and European markets. • Responsible for project implementation, daily optimizations, performance monitoring, ad creation and testing of new features on platforms such as Google Search, Display, Bing, Facebook, and Criteo. • Set up Outbrain campaigns to test native ads. • Supported the integration of SA360, including feed based template creation for automating campaign generation.

• Launched and managed Google Ads and Facebook campaigns from scratch. • Set up and utilized Google Analytics for performance tracking and reporting. • Conducted quantitative research projects involving students.

• Assisted in research projects. • Developed course materials. • Organized events to support academic initiatives and enhance student engagement.

• Designed and administered questionnaires for research projects. • Collected & analysed qualitative and quantitative data. • Prepared detailed research reports with key findings and actionable insights. • Provided consultancy to clients offering strategic recommendations based on research outcomes.

• Prepared daily cash reports for accurate tracking. • Monitored transactions and bank operations to maintain smooth financial processes. • Conducted bank account reconciliations to ensure alignment with financial records.

International Marketing & Sales

Marketing