Irina Medova

• Managing multiple customer accounts across Europe & Central Asia • Analyzing big data on the company’s worldwide operations to understand customer behavior • Analyzing category profitability and making recommendations on increasing efficiency of the category • Developing a strategic assortment plan and product placement, ensuring the right product mix • Forecasting product performance for both new and existing locations • Monitoring international markets to recognize trends

• Founded and running daily operations of The Style Street eCommerce store • Achieved break-even within 3 months of starting operations • Driving negotiations with suppliers (India & China) on pricing, shipping & payment terms • Setting up & executing online marketing campaigns, generating digital demand • Using Web-Analytics to get customer insights & track ROI of the campaigns • Set up & running a small multi-cultural 3 member-team (India & China)

• Shaped and executed strategy of Apparel and Jewelry segments for Eastern European markets ($25M annual budget, 42% of Fashion and Home category) • Conducted profound market research to identify consumer preferences and ensure proper product mix, developed and implemented clear price architecture and delivered category growth • Analyzed sales and assessed risks to design and implement methods of selling off excess stock • Planned and executed 360-marketing for selected products

• Created fashion jewelry collections for Eastern European markets, monitored and followed fashion trends to ensure right mix of products, styles and price levels • Negotiated costs and delivery terms with suppliers, performed factory visits and controlled whole supply chain process • Cooperated with DCK Concessions to develop products, ensured quality of the those and approved final samples

• Planned brands and budget split for ladieswear business unit ($110M, 55% of total sales) • Increased the unit share by 6+ bps due to proper planning and understanding of customer needs • Selected new collections, developed clear price architecture and maintained required margins • Performed market and sales analyses, developed and implemented seasonal mark-down strategy • Controlled stock allocations and ensured timely shipments for efficient performance