Ismail Orun

Leading sales and trade marketing team People Management and organization - Hired and led sales and trade marketing team - Re-structured Sales and Trade Marketing Team in line with changing business environment in Turkey Distribution and Sales Development - Developed distribution strategy for all product categories (PC software, Consol Software –PlayStation and Nintendo-, Multimedia – MP3, MP4, DVD players, Satellite Receivers, Recharcgeable Lights, Toys) - Started software and multimedya devices b

General - Performed all stages of product management activities including pre-sales analysis, forecasting, pricing, competitive analysis, positioning, promotion, packaging, stock management, marketing plans, product training, and sales channel development - Was in charge of P & L - Prepared monthly and quarterly business plans and reports for Sony Eurasia top management and Sony Europe business groups - Budgeted and worked closely with Solution Marketing department for ATL and BTL projects PlayStatio