Jaime Serra

Promoted by GM EMC OEM Solutions to run Global OEM Sales. Responsible for development and execution of Global OEM Sales strategy.

Responsible for developing and implementing the OEM sales strategy for the Americas, accelerating EMC‘s OEM revenue growth, increasing the population of OEM partners and leading the Americas OEM Sales team.

Recruited to drive OEM revenue for the entire EMC product portfolio by developing and executing solution oriented sales strategies with new and existing OEM partners.

Promoted to grow revenue in four Tier 1 global accounts targeting Oracle, NetApp, Cisco and Hitachi. Responsible for developing and executing comprehensive Target Account Sales (TAS) strategies and driving all sales development activities including executive alignment for sustainable revenue growth.

Recruited by the VP of Sales to manage sales-in activities and design-in SAN technologies and DMS software into Sun Microsystems’ storage product portfolio. Also responsible for executing sales-out and go-to-market strategies with the Sun sales force to increase revenue and market penetration.

Recruited from German subsidiary to join newly-created corporate OEM global sales team. Promoted to develop and implement Sun’s Global OEM Channel Model and go-to-market strategy to grow revenue in mid-size and enterprise markets. Responsible for all revenue growth with OEM’s and Network Equipment Providers in Europe, Middle East, Africa (EMEA) and Latin America.

Promoted to the Siemens Global Account Sales Team in Sun’s German headquarters to grow hardware, software and service revenues directly with Siemens Automation and Control Business Unit. Responsible for indirect sales to volume end users and OEM’s in Germany, other European countries, U.S. and Asia.

Hired by the Regional Vice President of Central Europe to grow software revenue and strengthen existing relationships with Tier 1 resellers. Responsible for recruiting and developing new strategic partnerships and establishing C-level contacts with the Top 20 channel partners in Germany, Switzerland and Austria.

Joined company as a Technical Sales Engineer and promoted to Account Representative in International Sales to grow the software and service revenue in Spain, Portugal, Central Europe and Scandinavia. * Achieved 115% of revenue goal in 1993. * Recruited global accounts such as Software AG, Telefonica and the European Space Agency.