Dr. James Wu

• Built and managed all marketing campaigns across different marketing channels (SEM, Facebook, Mobile Marketing, Ad Words, etc.); • Developed and implemented testing strategies to improve conversion rates, including landing page optimizations; • Regularly optimized marketing campaigns and reported on performance; • Led end-to-end planning and execution of business events; • Collaborated with management team and external stakeholders;

• Led designing, developing and continuously improving the cloud hosted web product; • Helped grow the local team's efficiency, product roadmap, Agile processes, improvement and net promoter score; • Mentored and coached a technical team that fully adopted Agile methodology; • Participated online marketing and business development, used data to deliver initiatives; • Co-partner of the company;

• Helped plan and execute FY12 Windows Phone app marketing plan; • Participated end-to-end planning and execution of Windows Phone launch events and roadshows, including timelines, venues, vendors, staffing, and calculation of budgets; • Developed business relationships and proposed co-marketing plans with Tencent, Alibaba and other top developers; • Participated digital marketing execution;

• Engaged and managed stakeholders; • Looked after enhancements and progression of products; • Got involved with user testing, reporting, creating of user stories and roadmaps; • Used data to deliver initiatives;

• Curated, produced and implemented content such as product reviews, video pieces, photo posts for online media and social channels; • Used visual (video + still), written and experiential elements to present Dell's brand and events; • Impacted target audience with marketing key message of Dell Latitude and Vostro;

AppCademy accelerator camp, AppCampus, Center for Entrepreneurship, Alto University  Training in branding & positioning, design and UX excellence, development  Coaching in monetization, marketing, communications  Sessions on European IT market history and trend

B.Sc. –Awarded College Scholarships Twice in 2007 and 2008  Lab Experiment Capability of Instrumental Analysis & Environmental Monitoring  AutoCAD Intermediate User’s Training  MapInfo Advanced User’s Training  Basic Painting & Calligraphy