Jan Christoph Drechsel

Angestellt, Managing Partner | Video Advertising | Marketing, Videobeat Networks GmbH

Hamburg, Germany


Data Driven Video Advertising
Performance TV
TVC Produktion
Datadriven Video Advertising
Video Marketing
Bewegtbild Marketing
Datadriven Marketing
TV Advertising
TV Attribution
Direct Response TV
Digital Marketing
Online Marketing
Online Advertising
Online Kampagnen
Social Media Advertising
Google Ads
YouTube Advertising
YouTube Growth
YouTube Analytics
Programmatic Advertising
Real Time Advertising
The Trade Desk
Performance Marketing
Kampagnen Tracking
Google Analytics
Data Studio
Video Produktion
Bewegtbild Produktion
TV Spot Produktion
Content Marketing
Content Strategy
Content Produktion
Key Account Management
Good Attitude
Attribution Modelling
Freier Mitarbeiter


Professional experience for Jan Christoph Drechsel

  • Current 7 years and 10 months, since Feb 2016

    Managing Partner | Video Advertising | Marketing

    Videobeat Networks GmbH

    Online Marketing Consulting im Rahmen cross medialen Video Advertisings. Bestätigte Expertise in Ausgestaltung und Durchführung von Branding-, Content- und Performance-Kampagnen. Insbesondere für Bewegtbildkampagnen auf YouTube, Facebook, Snapchat, Instagram und per Programmatic Website Advertising sowie im TV als inhaltlicher Berater für Konzeption und Produktion (TVC, Online Spots und Online Content Erzeugung), Kampagnenarchitektur und mediale Aussteuerung sowie für die analytische Aufbereitung.

  • Current 10 years and 2 months, since Oct 2013

    Spezialist für Online Advertising


    Digital Marketing Consultant in den Bereichen Content Marketing und Seeding, Social Media Strategy und Management, Suchmaschinenoptimierung (Onpage, Offpage), Suchmaschinenwerbung, Wordpress basiertes Webdesign, Kampagnentracking und Analytics.

  • 1 year and 6 months, Oct 2013 - Mar 2015

    Agency Leader / Account Director

    AMD Ad Agency for Marketing and Design

    Planning and overseeing the agency's services for the food industry. Managing the day-to-day business, key accounts and financial developments.

  • 2 years and 1 month, Oct 2011 - Oct 2013

    Marketing Consultant

    Thomsen Group // International Strategy Consultants

    Implementation of strategic, tactical and operative marketing solutions. Working in a close-knit team to develope sustainable solutions for clients in real estate. Analyzing trending, up-coming markets and evolving models to provide solution based product-, price-, label- and salespolicies.

  • 2 months, Jun 2011 - Jul 2011


    Parisian fashion magazine

    Consulting job for the launch of a parisian male fashion magazine. Mostly focusing on price, product and communication strategy.

  • 10 months, May 2010 - Feb 2011

    Student Trainee (thesis)

    MediaAnalyzer Software & Research GmbH

    Cooperation between University (institute of marketing and innovation) and MediaAnalyzer. Modelling consumers' benefit while using Attention Tracking in latent class discrete coice models. This was the basis for my thesis.

Educational background for Jan Christoph Drechsel

  • 3 years and 5 months, Oct 2007 - Feb 2011

    Business Administration

    University of Hamburg

    Specialising in Marketing, Banking and law of economics. Mostly quantitative methods in Banking and Marketing.

  • 1 year and 5 months, Oct 2005 - Feb 2007

    Business Administration

    University of Hamburg


  • German


  • English



Specialty Coffee
Café Racer Motorcycles
Furniture Design
Art of different origins
Latest technology (boys' stuff)
Electronic Music
Functional Training
Digital Marketing
Google Analytics
Mobile Payment

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