Jan Langenbach

Built social strategy using my Short-Form Scaling Framework – turning live events and tent-pole moments featuring Lionel Messi into on-brand, in-culture content across Instagram, TikTok, Facebook | Acted as dual-track strategist and onsite creator: My “Ankara Messi” edit generated 50M+ organic views with 7%+ average engagement across channels* | Our campaign achieved 455M+ impressions and estimated $1.49M earned media value, outperforming previous benchmarks for awareness and engagement* *SocialPruf.

Shape short-form strategy, content planning and community approach for the German market on TikTok and Instagram | Collaborated with global teams on campaign rollout strategy, keeping brand codes and messaging consistent while localising for cultural relevance | Designed and managed community workflows to deliver on-brand voice across platforms | Delivered monthly reporting and insight decks, surfacing performance trends against key benchmarks and translating them into clear optimisation recommendations

Directing and editing short-form content across TikTok, Reels, and Shorts - driving viral spikes and retention above platform benchmarks. | Building rapid editing workflows to capitalize on trends and increase share of voice | Partnering with editorial teams to deliver story-driven video packages | Lifting retention and audience growth through optimized pacing and storytelling hooks

Built a growth strategy and repurposing system for client podcasts across social. • Optimized clips for shareability and platform-native storytelling • Delivered consistent download and engagement growth through SEO-driven workflows • Streamlined cross-posting across TikTok, YouTube Shorts, and LinkedIn